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About Us

Set Fire Creative was founded in 2016 by two partners who had already rubbed shoulders in a previous digital marketing agency. When McCain Kennedy met Lyle Haycock, he was CFO of the business McCain worked for. Eventually, both moved on to new projects, only to later be reunited once again as partners by a powerful question.

“What if we gave a voice to businesses who can’t seem to find their own?”

The two of them quickly went to work building their own agency, one that focused less on technicalities and mechanics, and more on the way a brand makes its audience feel. In an industry full of number crunchers and technical experts, Set Fire is combining measurable results with creativity and empathy in order to tell stories worth hearing. So if you’re ready to get your message out there where your audience is, then give us a chance to tell your story. Your marketing is just embers now. Let’s turn it into a bonfire.

Meet Our Team

Lyle Haycock

Lyle Haycock

CEO

Lyle has +30 years of experience in helping companies with their financial and operational objectives. He is passionate about providing excellent solutions, service and relief for organizations that face challenges in their administrative functions. Lyle graduated from BYU’s School of Accountancy and received an MBA from Utah State. Lyle enjoys traveling and the outdoors; including skiing, backpacking, gardening, and outdoor cooking.
McCain Kennedy

McCain Kennedy

Founder & COO

McCain was born and raised in Southern California. After graduating from college with a BA in marketing In 2015, he and his wife made the move to Utah Valley. When he isn’t busy helping his clients grow their business through digital marketing, McCain can be found with his nose in a Stephen King book, eating spicy buffalo wings, practicing MMA, hiking in the mountains, hanging out with his wife and son, or listening to classic rock.

McCain had the wonderful opportunity to help many amazing companies with their digital marketing such as Avis and Budget Car Rental, Domo, Partners In Leadership, and Nomatic before founding Set Fire Creative. He has been named 2023 Sales and Marketer of the Year by Utah Business magazine and currently sits on the board of Mountainland Technical College's digital marketing program.

Blake Hoyt

Blake Hoyt

Director of Client Services

Blake has a long history of working in marketing and sales for various companies throughout his career. Originally from California, Blake met his wife Lindsey while attending school at BYU-Idaho. On a typical Saturday, you may see them at a trampoline bounce house or playing arcade games at Nicklemania with their two kids Dash and Navy.

Blake grew up playing tennis and has recently gotten into pickleball. Blake loves shooting and runs a firearm training business on the side. He recently bought a fixer-upper and is excited to transform it into his dream home.

Olivia Haycock

Olivia Haycock

Head of Sales

Olivia was born and raised in Utah with her five brothers and one sister. She has a strong love for the outdoors, and most weekends you will find her on her horse in the mountains! She also loves rodeo, camping, olympic weightlifting, traveling, and spending time with her family. She also, of course, has a strong love for sales and building relationships with our clients!
Tanner Doezie

Tanner Doezie

Digital Marketing Specialist

When he’s not busy helping his clients’ increase revenue with online ads, you can find Tanner binge-watching true crime and war documentaries, listening to WW2 podcasts, doing epic 5000 piece puzzles, watching or reading anything Star Wars and Marvel-related, or spending time with his friends and family.
Jessica Cervantes

Jessica Cervantes

Digital Marketing Specialist

Jessica is originally from Indiana but moved to Utah to study at BYU. She and her husband love taking their two dogs (Myla and Luca) on hikes to explore and see the beautiful scenery Utah has to offer.

Jessica is obsessed with crafts and DIY projects. She can spend hours at Michaels, Hobby Lobby, or even at Dollar Tree just looking for new ideas. She's also working on the goal of becoming a vegan this upcoming year.

Kylee Comstock

Kylee Comstock

Digital Marketing Specialist

Kylee is super passionate about health. She runs an online fitness and nutrition coaching business called Incinerate Training where she helps women to finally feel confidence in their reflection again through lifestyle changes. She also runs a self development podcast called the Believing & Achieving podcast where she interviews experts and learn from their expertise!

Larana Sales

Accountant

Larana grew up on a small farm in Iowa and made the permanent move to Utah when she attended Brigham Young University. She graduated from BYU with a Bachelor of Science in Business Management and an emphasis in Finance. She is QuickBooks certified and has been assisting small business owners with their accounting and general business needs for over 20 years.

Adventuring with her family is her favorite hobby and is only made better if it's in the mountains. Larana loves to travel and learn about other cultures and hopes to eventually travel the world. When she's not number crunching she also enjoys hiking, trail running, puzzles, playing games, and gardening.

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