Our History

Set Fire Creative was founded in 2016 by two partners who had already rubbed shoulders in a previous digital marketing agency. When McCain Kennedy met Lyle Haycock, he was CFO of the business McCain worked for. Eventually, both moved on to new projects, only to later be reunited once again as partners by a powerful question.

“What if we gave a voice to businesses who can’t seem to find their own?”

The two of them quickly went to work building their own agency, one that focused less on technicalities and mechanics, and more on the way a brand makes its audience feel. In an industry full of number crunchers and technical experts, Set Fire is combining measurable results with creativity and empathy in order to tell stories worth hearing.

So if you’re ready to get your message out there where your audience is, then give us a chance to tell your story. Your marketing is just embers now. Let’s turn it into a bonfire.

Meet The Team

Lyle Haycock
Lyle HaycockCEO
McCain Kennedy
McCain KennedyFounder & VP of Client Services
Michele Hironaka
Michele HironakaDirector of Marketing Coordination
Abe Bedard
Abe BedardPaid Marketing Manager
Celia Thayer
Celia ThayerDigital Marketing Specialist
Dale Harper
Dale HarperDigital Marketing Specialist
Matthew Loveland
Matthew LovelandDigital Marketing Specialist
Kennadie Parkinson
Kennadie ParkinsonMarketing Coordinator
Cayden Giles
Cayden GilesMarketing Coordinator
Mariam Shockey
Mariam ShockeyMarketing Coordinator
Blake Campbell
Blake CampbellSocial Media Specialist
Olivia Haycock
Olivia HaycockClient Strategist
Madi Chai
Madi ChaiClient Strategist
Kobe Shaw
Kobe ShawClient Strategist
Stephen Porritt
Stephen PorrittContent Marketing Specialist
Ryan Shaw
Ryan ShawAccountant

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