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About Us

Set Fire Creative was founded in 2016 by two partners who had already rubbed shoulders in a previous digital marketing agency. When McCain Kennedy met Lyle Haycock, he was CFO of the business McCain worked for. Eventually, both moved on to new projects, only to later be reunited once again as partners by a powerful question.

“What if we gave a voice to businesses who can’t seem to find their own?”

The two of them quickly went to work building their own agency, one that focused less on technicalities and mechanics, and more on the way a brand makes its audience feel. In an industry full of number crunchers and technical experts, Set Fire is combining measurable results with creativity and empathy in order to tell stories worth hearing. So if you’re ready to get your message out there where your audience is, then give us a chance to tell your story. Your marketing is just embers now. Let’s turn it into a bonfire.

Meet Our Team

Lyle Haycock SFC

Lyle Haycock


Lyle has +30 years of experience in helping companies with their financial and operational objectives. He is passionate about providing excellent solutions, service and relief for organizations that face challenges in their administrative functions. Lyle graduated from BYU’s School of Accountancy and received an MBA from Utah State. Lyle enjoys traveling and the outdoors; including skiing, backpacking, gardening, and outdoor cooking.

McCain Kennedy

Founder & COO

McCain was born and raised in Southern California. After graduating from college with a BA in marketing In 2015, he and his wife made the move to Utah Valley. When he isn’t busy helping his clients grow their business through digital marketing, McCain can be found with his nose in a Stephen King book, eating spicy buffalo wings, practicing MMA, hiking in the mountains, hanging out with his wife and son, or listening to classic rock.

McCain had the wonderful opportunity to help many amazing companies with their digital marketing such as Avis and Budget Car Rental, Domo, Partners In Leadership, and Nomatic before founding Set Fire Creative. He has been named 2023 Sales and Marketer of the Year by Utah Business magazine and currently sits on the board of Mountainland Technical College's digital marketing program.

Quentin Sievers

Digital Marketing Director

Quentin (aka Q) is from Orem, Utah and grew up with four older brothers. He had an interest in marketing and business from a really young age. He attended UVU and graduated with a Bachelor of Science in Marketing with a minor in business management. He has worked for a wide variety of mostly small to medium-sized businesses helping them grow through ads or other creative marketing deployments.

He enjoys gaming, playing soccer, watching the Jazz, and hanging out with his friends and family. He and his wife Emily enjoy traveling, movies, games, and mostly just sitting around with their dog Ekko.

Blake Hoyt

Director of Account Management

Blake has a long history of working in marketing and sales for various companies throughout his career. Originally from California, Blake met his wife Lindsey while attending school at BYU-Idaho. On a typical Saturday, you may see them at a trampoline bounce house or playing arcade games at Nicklemania with their two kids Dash and Navy.

Blake grew up playing tennis and has recently gotten into pickleball. Blake loves shooting and runs a firearm training business on the side. He recently bought a fixer-upper and is excited to transform it into his dream home.

Olivia Bigelow

Senior Account Executive

Some fun facts about Olivia: She LOVES pickles! She likes to do fun things outdoors with family and friends. She also loves to watch TV shows and movies. She has a goal to travel to all 7 continents in her lifetime.

Juliana Pereira

Account Executive

Raised in the suburbs of Los Angeles, California, Juliana left the golden state to attend Utah Valley University and completed a bachelor’s of science in psychology. After graduating, she began pursuing a career in digital marketing and client relations, which led her to Set Fire Creative. Juliana has a knack for all things creative, in and out of the office. In her free time, you can find her working out, traveling, studying interior design, or hosting dinner parties (of course, with charcuterie.)

Tanner Doezie

Digital Marketing Specialist

When he’s not busy helping his clients’ increase revenue with online ads, you can find Tanner binge-watching true crime and war documentaries, listening to WW2 podcasts, doing epic 5000 piece puzzles, watching or reading anything Star Wars and Marvel-related, or spending time with his friends and family.

Jessica Cervantes

Digital Marketing Specialist

Jessica is originally from Indiana but moved to Utah to study at BYU. She and her husband love taking their two dogs (Myla and Luca) on hikes to explore and see the beautiful scenery Utah has to offer.

Jessica is obsessed with crafts and DIY projects. She can spend hours at Michaels, Hobby Lobby, or even at Dollar Tree just looking for new ideas. She's also working on the goal of becoming a vegan this upcoming year.

Larana Sales


Larana grew up on a small farm in Iowa and made the permanent move to Utah when she attended Brigham Young University. She graduated from BYU with a Bachelor of Science in Business Management and an emphasis in Finance. She is QuickBooks certified and has been assisting small business owners with their accounting and general business needs for over 20 years.

Adventuring with her family is her favorite hobby and is only made better if it's in the mountains. Larana loves to travel and learn about other cultures and hopes to eventually travel the world. When she's not number crunching she also enjoys hiking, trail running, puzzles, playing games, and gardening.

Speak With A Member Of The Set Fire Creative Team