About Us

Set Fire Creative was founded in 2016 by two partners who had already rubbed shoulders in a previous digital marketing agency. When McCain Kennedy met Lyle Haycock, he was CFO of the business McCain worked for. Eventually, both moved on to new projects, only to later be reunited once again as partners by a powerful question.

“What if we gave a voice to businesses who can’t seem to find their own?”

The two of them quickly went to work building their own agency, one that focused less on technicalities and mechanics, and more on the way a brand makes its audience feel. In an industry full of number crunchers and technical experts, Set Fire is combining measurable results with creativity and empathy in order to tell stories worth hearing. So if you’re ready to get your message out there where your audience is, then give us a chance to tell your story. Your marketing is just embers now. Let’s turn it into a bonfire.

Meet Our Team

Lyle Haycock

CEO

Lyle has +30 years of experience in helping companies with their financial and operational objectives. He is passionate about providing excellent solutions, service and relief for organizations that face challenges in their administrative functions. Lyle graduated from BYU’s School of Accountancy and received an MBA from Utah State. Lyle enjoys traveling and the outdoors; including skiing, backpacking, gardening, and outdoor cooking.

McCain Kennedy

Founder & VP of Client Services

Born and raised in Southern California, McCain grew up an avid surfer and beach bum. After graduating from college with a BA in marketing In 2015, he and his wife made the move to Utah Valley where—to many people’s surprise—he did not become an avid snowboarder. Instead, when he isn’t busy helping his clients grow their business through digital marketing, McCain can be found with his nose in a Stephen King book, eating spicy buffalo wings, practicing MMA, hiking in the mountains, hanging out with his wife and dog, or listening to classic rock. McCain had the wonderful opportunity to help many amazing companies with their digital marketing such as Avis and Budget Car Rental, Domo, Partners In Leadership, and Nomatic before founding Set Fire Creative.

Kennadie Parkinson

Account Executive Manager

Originally from Atlanta, Georgia, Kennadie found herself on the west coast when she attended the Brigham Young University of Idaho and graduated with a major in communications with an emphasis in public relations. After graduating, she moved to Salt Lake City to pursue her career in digital marketing. Aside from being the account executive manager, she enjoys planning events and keeping our company morale at an all-time high. Kennadie is extremely passionate about self-care from yoga classes to taking time outside for some fresh air. When she isn’t in the office, she spends her time traveling, hiking, and golfing with her family and miniature schnauzer, Rogue.

Abe Bedard

Paid Marketing Manager

Abe's first real job was as an authentic log cabin builder in Illinois where he is from, his second was as a digital marketer, and he has been doing the latter ever since. Abe got his bachelor's degree in marketing from Brigham Young University where he met his now-wife and also fell in love with the game of golf. As an entrepreneur himself, the thing Abe love's most about digital marketing is the fulfillment he gets from helping fellow businesses-owners scale their ventures.

Celia Gamett

Digital Marketing Specialist

Celia Gamett has worked in social media and digital marketing for a little over 2 years and recently graduated from BYU with a degree in Communications in December 2020! Her favorite thing about digital marketing is working with great companies and telling their story. When she isn't writing ads and building brands on social media, she enjoys cooking, doing yoga, reading, skiing, and watching Friends, The Office, or Gilmore Girls!

Dale Harper

Digital Marketing Specialist

When he isn’t busy making the most out of his clients’ ad spend, Dale can be found recording podcasts with his friends, working on his eCommerce brand, or hiking in the mountains with his wife and border collie puppy.

Matthew Loveland

Digital Marketing Specialist

Matthew is a Digital Marketing Specialist who has a passion for analytics, marketing news, business strategy, and cooking. He shows these values by helping plan and implement small business marketing strategies from inception to growth. Oftentimes you can catch him in the kitchen reverse-searing a steak on a cast-iron skillet while listening to business-related podcasts. When he's not working on increasing a client's ad performance, or in the kitchen, he's working through a movie marathon of all the Academy Awards Best Picture winners.

Michele Hironaka

Enterprise Account Executive

Michele was born and raised in the beautiful Pacific Northwest. She's never been able to get enough of the mountains, which makes Utah a great fit! She came out to Utah for school but decided to stay for her husband. Together they enjoy traveling, eating, and extremely obscure music, but not necessarily in that order. Michele has been in digital marketing for 8 years and she's particularly passionate about building and connecting communities through organic social media.

Cayden Giles

Account Executive

Raised in the mountains of the Heber Valley, Cayden grew up as the son of two loving parents and the middle of 3 rambunctious brothers. Cayden is currently finishing up his Communications Degree, with an emphasis in Advertising, from Brigham Young University. When he's not studying or combining business strategy with creative execution for his clients, he can be found doing unwarranted freelance NBA analysis, unsuccessfully perfecting his golf game on the course, or tinkering with motorcycles in the garage.

Mariam Shockey

Account Executive

Mariam is originally from Akron, OH. Her favorite part of being an account executive is working with our clients to reach their goals and build meaningful relationships with them. She loves being surrounded by people and learning from them. Mariam is also a loyal Chipotle customer and a Survivor fanatic.

Olivia Haycock

Client Strategist

Olivia is from Spanish Fork, Utah and has been in the Digital Marketing industry for about two years. When Olivia is not helping clients determine a marketing strategy she enjoys spending most of her time outside, especially in the mountains. She loves to ride her horse, spend time with her puppy, and cruise on her dirtbike. Her favorite time of year is summer, and she lives for long summer nights spent with family and friends.

Madi Chai

Client Strategist

Madi split her time growing up between Utah and Hawaii, which she considers to be the best of both worlds. She will, however, always choose the beach over the mountains. When she isn't helping clients create stellar marketing strategies and grow their business, you'll find her spending time with her family, working as a part-time pediatric trauma ER nurse on the weekend, or traveling the world—20 countries down and hundreds more to go!

Kobe Shaw

Client Strategist

Kobe is a client strategist with a passion for helping obtain their marketing goals. With a name like Kobe, you better believe playing basketball runs in his family. When he’s not helping clients succeed or living up to his namesake playing basketball, Kobe enjoys boating, dirt biking, and anything that involves the outdoors. He also owns his very own small business Shaw Customs where he customizes and paints shoes.

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