Tell your brand’s story through social media
Social media is a big deal. Activity on social and messaging platforms accounts for roughly one-third of all time spent online, and there are over 3 billion social media users worldwide. In many ways, social media channels have replaced the television audiences of yore, and marketers ignore them at their own peril.
With so many people spending so much time on social, it’s no wonder that brands are maximizing their reach with these platforms. With social media, you can get your message in front of millions under the right conditions. It’s a veritable launchpad for marketing initiatives, and it can send both brand awareness and brand loyalty into the stratosphere.
“Love this team! They've recruited some of the most talented marketers around.”Ryan Shaw
What is organic social media marketing?
Why organic social media?
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What Set Fire has to offer
There’s just one problem with this miracle solution: the planning and implementation of a successful organic social media strategy takes time, effort, and several specialized skill sets.
Managing a brand’s social presence, even on a single platform, can be overwhelming, especially when that’s not the only responsibility in your job description. And optimizing for a prominent search result placement takes a great deal of technical know-how.
This is where we come in—fanning the flames with a leaf blower.
Here at Set Fire Creative, we leverage our team of experts to maximize the effectiveness of your team of experts. Starting with your brand’s unique needs and requirements, we build a custom organic strategy—what channels to post on, when and how often to post, what to post, etc. Then we execute that strategy with the gusto of a pie-eating champion. Together, we build successful social media marketing initiatives with measurable results.
The “Google” of social media networks, Facebook is a juggernaut. Home to over 2 billion Monthly Active Users (MAU), it offers the most versatile social media experience, allowing users to post nearly any form of media, share any form of content, and engage with each other (and brands) in a plethora of ways. No organic social strategy is complete without Facebook.
Home to 95 million new posts per day, Instagram is fertile soil for people who want a visual record of their lives. It offers a compelling way to share photos and videos, so for those people (and businesses) that want to show their audience what their lives look like, it’s a definite must.
The OG nexus for sharing video content, if a video isn’t on Youtube, it pretty much doesn’t exist. Youtube is the second most trafficked website on the internet, right behind Google (their owner). It’s the easiest way to share, host, embed, and utilize video content on the internet, so if that’s something you plan on doing, the ‘tube is not something you can do without.
Often referred to as “Facebook for business professionals,” LinkedIn is a way to keep in touch with business contacts, and to build a professional network. This digital Rolodex allows for connecting to the over 500 million MAU, and is a powerful tool for people looking to find a job, change jobs, or just generally get ahead in their careers.
What might be considered the “gossip vine” of the internet, Twitter is word-of-mouth gone digital. Users send 500 million tweets per day, sharing their thoughts, their pictures, their videos, and anything else they found around the internet worth mentioning. For those wanting to be “real time” with their audience, Twitter is the best you’re going to get.
Pinterest, a site dedicated to aggregating and sharing links to relevant external content, is worth more than just a glance. It reaches a whopping 83% of women in the U.S., and while the number of male users is growing, it continues to be a platform that focuses on appealing to women specifically. In a world that is, in many ways, still very male-dominated, Pinterest is your best bet for reaching a female audience.