Privacy Policy for Set Fire Creative, LLC
Effective Date: May 20, 2026
It is Set Fire Creative LLC’s (“Set Fire Creative,” “we,” “us,” or “our”) policy to respect your privacy regarding any information we may collect while operating our website and conducting our business activities. This Privacy Policy applies to https://setfirecreative.com/ (the “Website”) and to Personal Information we collect through our Website, contact forms, consultation requests, advertising campaigns, analytics activities, lead generation activities, CRM systems, email communications, events, business development activities, and other online or offline interactions with us. We respect your privacy and are committed to protecting personally identifiable information you may provide us through the Website. We have adopted this privacy policy (“Privacy Policy”) to explain what information may be collected on our Website, how we use this information, and under what circumstances we may disclose the information to third parties. This Privacy Policy does not apply to Personal Information we process on behalf of our clients in our capacity as a service provider or processor – such processing is governed by our agreements with those clients. See the “Client Data” section below.
This Privacy Policy, together with the Terms and Conditions posted on our Website, set forth the general rules and policies governing your use of our Website. Depending on your activities when visiting our Website, you may be required to agree to additional terms and conditions.
When you visit or log in to our Website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. See “Cookies and Tracking Technologies” below for details on advertising cookies and how to manage your preferences.
Definitions and Scope
“Personal Information” (or “Personal Data”) means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with an individual or household. This includes, but is not limited to: identifiers such as name, postal address, email address, IP address, or other similar identifiers; commercial information; internet or network activity; geolocation data; and inferences drawn from any of the above. “Sensitive Personal Information” means categories of information that may be treated as sensitive under applicable law (e.g., precise geolocation, government identifiers, certain health information). “Non-Personal Information” means information that does not identify and is not reasonably capable of being associated with or linked to an individual or household, either directly or indirectly. This Privacy Policy applies to information collected through the Website and related online services.
Gathering of Non-Personally-Identifying Information
Like most website operators, Set Fire Creative collects non-personally-identifying information (“Non-Personal Information”) of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Set Fire Creative’s purpose in collecting Non-Personal Information is to better understand how Set Fire Creative’s visitors use its Website. From time to time, Set Fire Creative may release Non-Personal Information in the aggregate, e.g., by publishing a report on trends in the usage of its Website.
Set Fire Creative also collects potentially personally-identifying information like Internet Protocol (IP) addresses of users who visit our Website. Under certain privacy laws, IP addresses may be considered Personal Information.
Gathering of Personally-Identifying Information
We collect the following categories of Personal Information:
(a) Identifiers: including your name, email address, postal address, phone number, IP address, device identifiers, and other similar identifiers;
(b) Browsing and Usage Data: including which pages you visit on our Website, the amount of time you spend on specific pages and the overall time spent on our Website, referring URLs, and browsing history;
(c) Technical Information: including information regarding the internet browser used to access our Website, your IP address, device type, operating system, the size of the screen used to view our Website, and other technical specifications;
(d) Engagement Data: including the links or advertisements you see and follow, the search terms you enter, interactions with our marketing communications, and other similar information about your engagement with our content;
(e) Commercial Information: including records of services or products considered or purchased, and other purchasing or consuming histories or tendencies;
(f) Geolocation Data: including general location information derived from your IP address;
(g) Inferences: including profiles reflecting your preferences, characteristics, behavior, and attitudes drawn from the information listed above; and
(h) Voluntarily Provided Information: including any information you voluntarily provide to us through contact forms, email communications, account registration, surveys, or other means of communication. We may also collect information from third-party sources, including data brokers, marketing partners, and publicly available sources, which we may combine with information we collect directly from you, however such information is used primarily for marketing attribution, analytics, and lead generation purposes, where permitted by applicable law.
How We Use Your Personal Information
We use the Personal Information we collect for the following business and commercial purposes:
(a) To Provide and Improve Our Services: including operating and maintaining our Website, personalizing your experience, responding to your inquiries, and improving our services based on user feedback and analytics;
(b) Marketing and Advertising: including sending promotional communications about our services, products we think may interest you, targeted advertising on third-party websites and platforms, creating and deploying marketing campaigns, building lookalike audiences, lead generation, and measuring advertising effectiveness;
(c) Analytics and Business Intelligence: including analyzing user behavior, conducting market research, understanding trends in Website usage, tracking conversion rates, attribution modeling, and developing insights about our customers and prospects;
(d) Personalization and Customization: including tailoring content and advertisements to your interests, remembering your preferences, and providing customized user experiences;
(e) Security and Fraud Prevention: including detecting, preventing, and responding to security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible;
(f) Legal Compliance and Protection: including complying with applicable laws and regulations, responding to legal requests, protecting our rights and property, and enforcing our terms and conditions;
(g) Customer Relationship Management: including maintaining records of your interactions with us, managing customer accounts, and providing customer support; and
(h) Other Business Operations: including internal research, product development, quality control, auditing, and other internal business purposes.
We may use automated tools, including artificial intelligence and machine learning, to support analytics, personalization, marketing optimization, customer segmentation, and responding to inquiries. We do not use AI to make decisions that produce legal or similarly significant effects about individuals through the Website.
(i) Client Data: When we process Personal Information on behalf of our clients in connection with marketing, advertising, RevOps, analytics, CRM, or related services, we process that information pursuant to our agreements with those clients and their instructions. This Privacy Policy primarily describes our processing of Personal Information for our own business purposes. Client engagements involving the processing of Personal Information are governed by applicable Master Services Agreements, Data Processing Agreements, Standard Contractual Clauses (where applicable), and other client-specific terms. To the extent that any Services Agreement, Work Request, or other agreement between Set Fire Creative and a client is silent on a privacy matter – including but not limited to the collection, use, retention, sharing, or disposal of Personal Information – this Privacy Policy shall govern and fill such gap. In the event of a direct conflict between a client-specific agreement and this Privacy Policy, the client-specific agreement shall control.
Third-Party Disclosure and Data Sharing
We may disclose your Personal Information to the following categories of third parties:
(a) Advertising Networks and Marketing Partners: We use remarketing services to advertise on third-party websites (including Google, Facebook, LinkedIn, and other platforms) to previous visitors to our Website. This may constitute “sharing” of Personal Information under California law. We may advertise to previous visitors who haven’t completed a task on our site, such as using the contact form to make an inquiry. This could be in the form of an advertisement on search results pages or on social media platforms. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits.
(b) Analytics Providers: including Google Analytics, heat mapping services, and other analytics platforms that help us understand how visitors use our Website;
(c) Customer Relationship Management (CRM) Platforms: including systems we use to manage customer interactions and data throughout the customer lifecycle;
(d) Email Service Providers: including platforms we use to send marketing emails and manage email campaigns;
(e) Marketing Automation Tools: including platforms that help us automate marketing processes and customer communications;
(f) Data Enhancement Services: including third-party services that help us append additional information to customer records;
(g) Cloud Service Providers: including hosting services and data storage providers;
(h) Professional Service Providers: including legal counsel, accountants, consultants, and other professional advisors;
(i) Business Transaction Partners: in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business;
(j) Law Enforcement and Legal Compliance: when required by law or to protect our rights; and
(k) Affiliated Entities: Set Fire Creative, LLC is part of the Agency Brands, LLC family of companies (“Agency Brands Companies”). Agency Brands Companies currently include Agency Brands, LLC, Big Leap, LLC, Set Fire Creative, LLC, Leadgenix, LLC, and other current and future subsidiaries and affiliated entities. We may share your Personal Information with Agency Brands Companies for purposes of service delivery, internal operations, analytics, quality control, shared technology infrastructure, and business support. All Agency Brands Companies are bound by data protection standards consistent with this Privacy Policy and will use your Personal Information only for the purposes described herein or as otherwise permitted by applicable law.
Sale and Sharing of Personal Information: We may “sell” or “share” (as those terms are defined under applicable privacy laws) certain categories of Personal Information for targeted advertising purposes. The categories of Personal Information we may sell or share include: identifiers, commercial information, internet activity, and inferences. You have the right to opt out of such sale or sharing. See the “Your Privacy Rights” section below. Any data collected will be used in accordance with our own privacy policy and our third-party partners’ privacy policies. You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.
Security
The security of your Personal Information is important to us. We implement reasonable administrative, technical, and physical security measures designed to protect your Personal Information from unauthorized access, destruction, use, modification, or disclosure. However, no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. In the event of a data breach that affects your Personal Information, we will notify you as required by applicable law.
Links To External Sites
Our Website may contain links to external sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy and terms and conditions of every site you visit.
We have no control over, and assume no responsibility for the content, privacy policies or practices of any third-party sites, products or services.
Your Privacy Rights
Depending on your jurisdiction, you may have certain rights regarding your Personal Information:
California Residents (CCPA/CPRA Rights):
(a) Right to Know: You have the right to request that we disclose what Personal Information we collect, use, disclose, and sell about you, including the specific pieces of Personal Information we have collected about you in the past 12 months, the categories of sources from which it was collected, the purposes for collection, and the categories of third parties with whom it was shared.
(b) Right to Delete: You have the right to request deletion of your Personal Information, subject to certain exceptions.
(c) Right to Correct: You have the right to request correction of inaccurate Personal Information we maintain about you.
(d) Right to Opt-Out of Sale/Sharing: You have the right to opt out of the sale or sharing of your Personal Information for cross-context behavioral advertising. To exercise this right, click “Do Not Sell or Share My Personal Information” on our Website or contact us using the information provided in the Contact Information section below.
(e) Right to Limit Use of Sensitive Personal Information: If we use or disclose Sensitive Personal Information for purposes other than those permitted by law, you have the right to limit such use.
(f) Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your privacy rights.
(g) Right to Appeal: If we deny your privacy request in whole or in part, you may appeal our decision by submitting a written appeal to us using the contact information provided in this Privacy Policy within 30 days of receiving our denial. We will respond to your appeal within 45 days of receipt and will provide a written explanation of our decision.
Prior 12-Month Disclosure (California): In the preceding 12 months, we have collected, used, and may have disclosed or sold/shared the following categories of Personal Information: identifiers, commercial information, internet or other electronic network activity, geolocation data, and inferences. We have disclosed these categories to the categories of third parties described in the “Third-Party Disclosure and Data Sharing” section above. We have sold or shared identifiers, commercial information, internet activity, and inferences for targeted advertising purposes.
Sensitive Personal Information: We do not intentionally collect or use precise geolocation data (within 1,850 feet), biometric identifiers, health or medical information, financial account credentials, government-issued identification numbers, or personal information from children for purposes beyond those strictly necessary and permitted by applicable law. If you believe we have inadvertently collected such information, please contact us immediately.
European Economic Area, United Kingdom, and Switzerland Residents (GDPR Rights):
(a) Right of Access: You have the right to obtain confirmation of whether we process your Personal Data and to request a copy of such data.
(b) Right to Rectification: You have the right to request correction of inaccurate or incomplete Personal Data.
(c) Right to Erasure: You have the right to request deletion of your Personal Data under certain circumstances.
(d) Right to Restriction of Processing: You have the right to request that we restrict processing of your Personal Data under certain circumstances.
(e) Right to Data Portability: You have the right to receive your Personal Data in a structured, commonly used, and machine-readable format.
(f) Right to Object: You have the right to object to our processing of your Personal Data for direct marketing purposes or based on our legitimate interests.
(g) Right to Withdraw Consent: Where processing is based on consent, you have the right to withdraw consent at any time.
(h) Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority.
Other State Privacy Rights:
Residents of Colorado, Connecticut, Virginia, Utah, Montana, Minnesota, Maryland, Indiana, Kentucky, Rhode Island, Nebraska, New Hampshire, New Jersey, Delaware, Tennessee, and other states with comprehensive privacy laws have similar rights, including the right to access, delete, correct, and opt out of targeted advertising and certain data sales. Contact us to exercise these rights.
Exercising Your Rights:
To exercise any of these rights, please contact us using the contact information provided in this Privacy Policy. We will verify your identity before processing your request. You may designate an authorized agent to make a request on your behalf. California residents: We will acknowledge receipt of your request within 10 business days. We will respond to all verified requests within 45 days of receipt, with a possible extension of an additional 45 days where reasonably necessary and with notice to you. We do not charge a fee to process or respond to your verifiable request unless it is excessive, repetitive, or manifestly unfounded.
Aggregated Statistics
Set Fire Creative may collect statistics about the behavior of visitors to its Website. Set Fire Creative may display this information publicly or provide it to others. However, Set Fire Creative does not disclose your personally-identifying information.
Cookies
To enrich and perfect your online experience, Set Fire Creative uses “Cookies,” similar technologies, and services provided by others to display personalized content, appropriate advertising, and store your preferences on your computer.
A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Set Fire Creative uses cookies to help Set Fire Creative identify and track visitors, their usage of the Website, and their website access preferences. Visitors to the Website who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using the Website, with the drawback that certain features of the Website may not function properly without the aid of cookies. By continuing to navigate our Website without changing your cookie settings, you hereby acknowledge and agree to Set Fire Creative’s use of cookies.
Cookies and Tracking Technologies
We use the following categories of cookies and similar tracking technologies on our Website:
(a) Strictly Necessary Cookies: These cookies are essential for the Website to function and cannot be disabled. They do not store any personally identifiable information.
(b) Analytics Cookies: These cookies allow us to count visits and traffic sources, measure and improve Website performance, and understand which pages are most and least popular. We use tools such as Google Analytics and similar platforms for this purpose.
(c) Advertising and Retargeting Cookies: These cookies are placed by our advertising partners, including Google, Facebook, LinkedIn, and other ad networks, to build a profile of your interests and serve you relevant advertisements on other websites and platforms. This may constitute “sharing” of Personal Information under California law. When you visit or log in to our Website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses.
Managing Your Cookie Preferences: Visitors to the Website who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using the Website. You may opt out of receiving advertising based on your Website activity by clicking the “Your Privacy Choices” link in our website footer or by contacting us using the information provided below. You can also set preferences for how Google advertises to you using the Google Ad Preferences page, and opt out of interest-based advertising entirely by adjusting cookie settings in your browser or by using a browser plugin.
Children’s Privacy
Protecting the privacy of children is especially important to us. Our Website is not directed to, and we do not knowingly collect Personal Information from, children under the age of 13 (or under 16 in certain jurisdictions). If we learn that we have collected Personal Information from a child under the applicable age without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under the applicable age, please contact us immediately using the contact information provided in this Privacy Policy. If you are a California resident under 18 years of age and have registered for an account, you may request removal of content or information you have posted. Please contact us using the information provided in the Contact Information section below. Note that removal of your content or information does not ensure complete or comprehensive removal, as there may be circumstances in which the law does not require or allow removal.
Contact Information
If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or need to contact us regarding your Personal Information, please contact us at:
Set Fire Creative, LLC
Attn: Privacy Department
Email: [email protected]
Phone: (385) 250-3081
Mailing Address: 333 E Main St #278, Lehi, UT 84043
For California residents exercising CCPA rights, you may also submit requests through the “Your Privacy Choices” link in our website footer or by calling (385) 250-3081.
Privacy Policy Changes
Although most changes are likely to be minor, we may change this Privacy Policy from time to time, and in our sole discretion. If we make material changes to this Privacy Policy, we will notify you by posting a notice on our Website or by sending you an email. We encourage visitors to frequently check this page for any changes to this Privacy Policy. Your continued use of this Website after any change in this Privacy Policy will constitute your acceptance of such change. This Privacy Policy was last updated on the Effective Date indicated at the top of this page.
Data Retention
We retain your Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria we use to determine retention periods include: (a) the length of time we have an ongoing relationship with you; (b) whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time); and (c) whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations).
We apply the following general retention periods by category, subject to legal holds and applicable law:
(a) Lead and CRM Records: Retained for the duration of the business relationship and up to 3 years following last contact, unless a shorter or longer period is required by law or business need.
(b) Analytics and Website Usage Data: Retained for up to 26 months, consistent with standard analytics platform configurations, unless otherwise configured for a shorter period.
(c) Email Marketing Records (including consent and opt-out logs): Retained for a minimum of 3 years from the date of last interaction or opt-out, as required for CAN-SPAM and applicable state law compliance.
(d) Ad Audience and Retargeting Data: Retained for up to 180 days, or the maximum period permitted by the applicable advertising platform’s terms, unless earlier deletion is required by opt-out request.
(e) Contact Form and Inquiry Records: Retained for up to 2 years from the date of submission.
(f) Financial and Transaction Records: Retained for the period required by applicable tax and financial recordkeeping laws (generally 7 years).
(g) Security Logs and Access Records: Retained for up to 12 months, or as required by applicable law or our security program.
Do Not Track Signals
Some web browsers incorporate a “Do Not Track” (DNT) or similar feature that signals to websites that a user does not want to have their online activity tracked. Currently, our Website does not respond to browser DNT signals. We respond to Global Privacy Control (GPC) signals as described in the “Cookies and Tracking Technologies” section above, where required by applicable law.
International Data Transfers
Your Personal Information may be transferred to, stored, and processed in countries other than your country of residence, including the United States, where data protection laws may differ from those in your country. When we transfer Personal Information from the European Economic Area, United Kingdom, or Switzerland to other countries, we implement appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission, to ensure your Personal Information receives adequate protection. Where required, we rely on appropriate safeguards and lawful transfer mechanisms rather than consent.
Email Marketing and Communications (CAN-SPAM Compliance)
We may send you marketing emails about our services, promotions, and other information we think may interest you. All marketing emails will include:
(a) A clear and conspicuous explanation that the message is an advertisement or solicitation;
(b) Our valid physical postal address;
(c) Clear identification of the sender;
(d) A clear and conspicuous notice of your right to opt out of receiving future marketing emails; and
(e) An easy and functional unsubscribe mechanism.
You may opt out of receiving marketing emails by:
(1) Clicking the “unsubscribe” link at the bottom of any marketing email;
(2) Logging into your account and updating your communication preferences;
(3) Contacting us at [email protected]; or
(4) Writing to us at the address provided in the Contact Information section.
Please note that even if you opt out of marketing emails, we may still send you transactional or relationship messages, such as emails about your account, services you have requested, or changes to this Privacy Policy.
Note Regarding Website Marketing Copy: Certain pages of our Website may state that we do not “sell” your email address. That statement refers to the ordinary commercial practice of selling email contact lists to unrelated third parties. Under applicable privacy laws, “sale” and “sharing” may have a broader meaning – including disclosure of certain Personal Information for targeted advertising purposes. We do not sell your email address as a standalone contact list. We may use limited contact, device, and online activity information for marketing, analytics, attribution, and advertising as described in this Privacy Policy. You may opt out of such use through our “Your Privacy Choices” link or by contacting us using the information below.
SMS and Text Message Communications (TCPA Compliance)
If we send you marketing text messages, we will only do so where we have obtained any consent required by applicable law, including the Telephone Consumer Protection Act (TCPA). Consent to receive marketing text messages is not a condition of purchase or receipt of services. Message and data rates may apply. To opt out of marketing text messages, reply STOP to any marketing text message we send you or contact us using the information below. For assistance, reply HELP or contact us directly.
California Shine the Light Law
California Civil Code Section 1798.83 permits California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please contact us using the information provided in the Contact Information section.
Nevada Privacy Rights
Nevada residents have the right to opt out of the sale of certain covered information collected by website operators. If you are a Nevada resident and wish to exercise this right, please contact us at [email protected].
Accessibility
We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities. If you experience any difficulty accessing this Privacy Policy, please contact us at [email protected].
