Build Landing Pages To Increase Conversions
Users are a little like airplanes. They fly through the internet, looking down over website after website, until they find what it is they want to see. As a business, you want those planes to stop on your airfield (read: business website) and pay you to refuel (read: buy your product or service).
The problem is, you need to have somewhere for them to land. And those darn pilots can be pretty picky. If they don’t feel like you’re rolling out the red carpet for them, they have a tendency to just do a touch-and-go (read: high bounce rate). If you want them to convert, you need to give them a space to land that both makes their job easier and makes them feel valued.
That’s where landing pages come in.
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What Are Landing Pages?
Why Landing Pages?
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What Set Fire has to offer
Creating and implementing a quality landing page (let alone multiple pages) takes some doing, and multiple skill sets. Someone needs to write the copy, someone needs to create the visuals (or video, if you happen to be using it), and then someone needs to get all of that stuff onto the website.
Not every marketing department has all of those disparate skill sets on staff, and trying to make landing pages happen without them can be both problematic and time-consuming. You can wear yourself out trying to make killer landing pages or avoid using them because they’re too much effort, or you could make your load a little lighter with some help from the experts.