Landing pages are like door greeters for your website. They’re unique pages that you can send users to when they click on a link or an ad, and they’re pretty useful. Unlike the home and product pages on your website which are more or less static, landing pages contain customized copy and visuals designed to provide a more personalized experience to the user.
With a landing page, you can send users exactly where they want to go. If they click on an ad for a special promotion, you can send them directly to a specialized product page that includes the offer. Or, you can fill the landing page with copy that relates to the social post they clicked through from. You can even use landing pages for A/B testing. The possibilities are endless.
Whether users are clicking through from an ad, a social share, an email, a link in a blog post, or anywhere, landing pages offer a chance to provide them with a unique user experience.