Reach In-Market Audiences, Gather Leads, And Acquire Customers
In 1998, Google was launched, and by 1999, it was processing 500,000 searches a day. After exploding in popularity in the early 2000s, Google has grown to become the largest and most-used search engine on the planet, processing more than 5 billion searches a day. With a display network of over 2 million websites and one billion active users at any given time, Google is a natural place to advertise your business. As it shares 90% of the world’s search engine market, it’s unique in its ability to reach people who are actively searching for the products and services that you provide, and utilizing it’s vast targeting capabilities will result in a fast, high, return on your investment.
What Are Google Search Ads?
Google Search advertisements appear at the top of search results pages when someone searches a related keyword. They look just like other search results, except they say, “Ad” in bold on the first line and can include extra text at the bottom. Through Google’s ad management system, you can choose where in the world users see your ads and what search terms they appear for. Google ads are an incredible investment because they can help you reach audiences who are currently in the market and actively searching for your product or service in a way no other ad platform can.
There are different types of google ads besides the standard text search advertisements. Google shopping ads appear on a search results page when a relevant keyword is searched. They include an image, price, and small description which helps users compare your products to competitors’ products and prices. Google video ads are delivered through Youtube, where your video ads are shown to audiences watching videos related or relevant to your product or service. Finally, Google display ads are shown on sites that have partnered with Google and can help you retarget people who have visited your site already.
Why Google Search Ads?
As mentioned above, Google Search ads can help you reach in-market audiences in a way no other platform can. Google owns the majority of the search engine market, and every day there are 5.6 billion searches on the site, about 63,000 per second. That’s a lot of people you can reach! If you run a local business, Google ads are a great way to increase your local customer base. Google is also a great place for ecommerce businesses to promote its products and find customers who are looking for what it sells. If what you do requires lead generation, Google is a wonderful option to help you reach people you can help.
No matter what your business goal is, advertising on Google can help you reach it. Google is a great tool to help you get a quick return on your investment because of the active nature of Google users! While social media ads are better suited to help build branding and awareness, Google is great for getting results quickly and reaching people you know you want to reach. Many businesses can benefit from running search ads on Google in a way they would from no other platform.
What Set Fire Creative has to offer
Beginning your advertising journey on Google can be stressful when you don’t know where to start. Writing ad copy, setting your budget, and choosing keywords to use can be daunting decisions.
At Set Fire Creative, we want to set your business up for Google advertising success. You provide us with information about who you want to target and what you are advertising, and we provide the ad copy and help you decide what keywords to bid on. We’ll bring our expertise to the table and work with you to optimize your budget and find the best strategy possible so you can get the return you are looking for.
Let us do the heavy lifting for you and start building your online presence as soon as possible. Contact us today for a free consultation to see if advertising on Google is the right choice for your business and if we can help you benefit from using the platform. Our job is to help you put your business’s best food forward online, and when you reach out, we’ll help you do just that.
