As you get your small business off the ground, it’s important to plan out what you need in order to get started. This includes being aware of what digital marketing services your small business needs. Set Fire Creative is here is help with a wide variety of online marketing services for small businesses. Our small business digital marketing services include:
Organic social media is an essential service for digital marketing as a small business. Organic social media is a retention-based pull-strategy that excites your audience and keeps them interacting with your brand. Essentially, it’s where you build up your fanbase. Unlike paid advertising, organic content on your company’s social media channels should be mostly educational, inspirational, and entertaining.
Paid social media advertising is the original tried and true online marketing service that helps small businesses grow. It’s direct, focused, and targeted towards a buyer’s needs. If you’re selling hammers we help you write copy, target an audience, measure the conversion rate and return on ad spend (ROAS) of those ads, and make adjustments based on the data. We find that Paid Social Media is a more effective method than traditional advertising because of the fact that you can reach out and market directly to people within your target market. It’s an evolved digital marketing strategy that’s customized for your small business. This is ideal for a small business that wants to open someone up to a product or service that they may not have realized they were looking for.
Paid Search Marketing is the evolution of Pay-Per-Click advertising from the early days of the internet. Like a Paid Social Strategy, it’s customized with your own unique voice and targets directly to consumers who may identify with your product. However, it differs from Paid Social in one important way. When a potential customer is performing a search for a specific product or service, they’re already in a mindset to buy. This means that a good Paid Search Strategy is likely to pull in a conversion. Through the millions of search engine queries happening simultaneously, it’s easy to gain an impression share of your ads as you bid on high-intent search terms. A small business can easily benefit from this digital marketing service. This is ideal for a business that is looking for consumers who are ready to buy and know exactly what they’re looking for.
Like Paid Search Marketing, SEO Marketing is an online marketing service that takes advantage of millions of search engine results generated every second. However, small businesses benefit from this digital marketing service by optimizing their web searches.
It’s a simple question, “do you want people to find your business online?” Of course you do! However, if your website isn’t optimized correctly, then you may be displaced by local competitors even if someone searches for your business name directly. This is why Search Engine Optimization is an essential online marketing service for small businesses–you want to be found!SEO Marketing works by pushing a search engine to rank a page higher than contending pages so it’s bound to be seen and tapped on. This is ideal for a small business who is worried about the local competition and wants to stand out from them.
Landing pages are an SEO tool that helps direct your customers to where you want them to go. These specialized pages capture incoming traffic and can be the first interaction with your brand. Landing pages could also be used to track conversions through forms a customer fills out online. This is an ideal digital marketing strategy for a small business that wants to capture user information, track conversions, and stand out to consumers.
Through this variety of tools, Set Fire Creative offers many online marketing services for small businesses. Contact us today to see which of these digital marketing strategies are right for your small business!
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