There are several ways to take care of your marketing as a small business. One great way is to outsource it to an agency or firm. With all the options available, it’s hard to decide which agency to go with and what factors to consider. Is a smaller marketing firm a better option?
Hiring a marketing firm is a big step for you and your company and it can feel overwhelming. A strong online presence is one of the best ways to bring customers to your business, and it’s an important part of marketing today. You want to ensure that the team you hire to do your digital marketing and run your social media knows what they are doing and that they are the very best fit for you and your company. With so many agencies out there, you have some choices to make!
A great option for your business is to hire a small marketing firm. There are sizable marketing firms everywhere, but your experience with them will differ in many ways from your experience with a smaller firm. Here are just a few of the benefits of hiring a small marketing firm to build your online presence.
1. Small Marketing Firms Are More Personal
Because a smaller firm has fewer employees, everyone in the company knows each other and works well together. Each employee is familiar with all the services the firm offers and who will be directly providing those services to you. This also helps with the communication and execution of those services. There is a lot of value in having a tight-knit team working on your marketing and it will help it quite a bit in the long run.
2. Small Marketing Agencies Provide Better Value
One of the best benefits of hiring a small marketing firm is the value they offer. Because small firms often have less overhead, they can charge your business a much smaller fee than a large marketing firm would for the same services. The wonderful part about this is that the professionals at small marketing firms know just as much about marketing that those at larger firms do, so you end up paying less for the same expertise! This makes small marketing firms a good option for small to medium-sized businesses that want to spend less on digital advertising, but still want to build a strong online presence and get fantastic results.
3. Small Marketing Firms Care More About Your Company
Small marketing firms are small businesses, and that means that client relationships are important to them. The client communication at small marketing firms will oftentimes be more direct than it would be at a larger firm, which means that there will be less inhibiting your correspondence with the team that’s working on your marketing. A smaller marketing agency relies more on each client to stay in business, and that means that your requests and questions are less likely to fall through the cracks and will be executed and answered in a timely manner. Your team will do their very best on your digital marketing and do what they need to to get the best results. You can sleep well at night knowing that the company cares about your success and is working to help you reach your goals.
While choosing an agency or firm to outsource your marketing to, take into consideration the size of the firm and the difference that will make in terms of your experience. As a small marketing firm, Set Fire Creative is here to help you realize your marketing goals and get the best results possible. We work as a team to help your business grow and make your dreams a reality! Feel free to reach out to us as you embark on your marketing journey for a free consultation.