Reach High-Intent Audiences, Increase Sales, And Acquire Customers

Bing might not be the first platform you think to advertise on when it comes to digital marketing. With fewer active users than Google, it’s an easy option to overlook. However, when it comes to which one is more effective than the other, the truth is that the two search engines and social networks are complementary, not competitive. Even though Google brings in more traffic than Bing does, Bing users seem to be higher intent as the click-through rate on Bing ads is consistently higher than Google Ads. As a business owner, you will end up getting the most bang for your buck when you advertise on Google and Bing simultaneously.

What Are Bing Ads?

Running ads on Bing will actually be facilitated by Microsoft advertising, which gives you the option to advertise on Bing, AOL, and Yahoo-owned and operated sites as well as Bing, AOL, and Yahoo syndicated search partner sites, which are sites that use Bing and Yahoo search results. Like Google, these sites have the ability to reach users all over the world. Microsoft advertising also includes a social extension network and can streamline your advertising on Facebook, Instagram, Twitter, and LinkedIn.

Regular Bing search advertisements are extremely similar to Google ads because they look like organic search results. The only thing that sets them apart is the word, “Ad,” in the top left-hand corner of the text. Just like with Google search ads, the biggest challenge for a marketer on Bing is ensuring that your business’s ads show at the top of the search results page, instead of the fifth page where no one will see or click on them. Bing display ads show much like Google display ads on Microsoft affiliate sites as a banner with your company’s advertisement.

Person searching on their phone
Team Meeting

Why Bing Ads?

As mentioned above, the number one reason to run ads on Bing is due to the high-intent nature of Bing users which results in a lower cost per click. Research has shown that clicks on Bing ads are, on average, 33.5% cheaper than clicks on Google ads. And though saving money is enough to run ads through Bing, another huge benefit of running Bing search ads is that you will be able to target users demographically. This option is not available for Google search ads, and being able to target searchers demographically has proven to be enormously effective. 

Along with being able to target searchers demographically, running advertisements through Bing is a good idea because you have the ability to run campaigns in different time zones, which is something you don’t have the option to do on Google. You also have the ability to choose which search partner targeting you want to include in the Microsoft network, which is also an option not available for the Google display network. Finally, Bing search ads show up for searches even when there are spelling errors and grammar mistakes, which Google is not as forgiving for.

What Set Fire Creative has to offer

Beginning your advertising journey on Bing can be stressful when you don’t know where to start. Writing ad copy, setting your budget, and choosing keywords to use can be daunting decisions. 

At Set Fire Creative, we want to set your business up for Microsoft advertising success. You provide us with information about who you want to target and what you are advertising, and we provide the ad copy and help you decide what keywords to bid on. We’ll bring our expertise to the table and work with you to optimize your budget and find the best strategy possible so you can get the return you are looking for. 

Let us do the heavy lifting for you and start building your online presence as soon as possible. Contact us today for a free consultation to see if advertising on Google is the right choice for your business and if we can help you benefit from using the platform. Our job is to help you put your business’s best food forward online, and when you reach out, we’ll help you do just that.

Turn Your Bing Advertising Ember Into A Wildfire

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