Looking to advertise your business on Facebook? Then you’re going to need a Facebook Ad account. With a Facebook ad account, you’ll have access to Facebook Ads Manager where you can run ads, create audiences, build out campaigns, and run reports on your campaigns’ performance.
To begin, you will need a…
- Personal Facebook account
- Facebook business page for your business
- Facebook Business Manager account
- Facebook ad account to access Ads Manager
If you have gotten to this point, we’re going to assume you already have a personal Facebook account and a Facebook business page set up for your business. We’ll go ahead and get started with creating a Facebook Business Manager account.
How to Set Up A Facebook Business Manager Account:
Before you can advertise on Facebook, you’ll need to set up a Business Manager account. If you already have one, you can skip to the next section.
The setup process is simple. Follow these steps to get started.
- Go to business.facebook.com/create and select Create Account.
- Enter your name and confirm your identity with Facebook login credentials.
- Follow the prompts to create your business account.
Now that you have created your Facebook Business Manager account, we are ready to create your Facebook Ad Account!
How to Create a Facebook Ad Account
Once you have your Business Manager account set up, you’ll come to a page that will list off your Facebook ad accounts. Since you don’t have one yet, we’ll click the Add button and start making one.
A popup box will appear, where you will need to name your ad account, select your time zone, and select the currency you wish to operate your account with. To make things easy for yourself and if you involve other people and companies with your business, you should name your Facebook Ad Account the same as your business. It’s also important to note that if you need to change your time zone or currency in the future, Facebook will deactivate your existing account, stop the ads that are running on that account, and create a clone ad account.
Three Things to Remember Once You Create a Facebook Ad Account
- The ad account you’ve just created will permanently belong to your Business Manager account. You can choose to transfer it if you decide to sell your business. However, the Ad Account can only be transferred to another person with a Facebook Business Manager.
- If you decide to create and run multiple businesses, they should all have their own individual ad accounts. Facebook, however, limits how many ad accounts each user is able to create. So if you have multiple businesses and want to run ads for each, you may need to get creative.
- If you’re taking a pause from running a business, you may have to decide between deactivating your Facebook Ad Account or deleting it. If you deactivate your Facebook Ad Account, it will keep the historical data of your ads and your audiences. Facebook trusts an “experienced” ad account more than a new one, so if you plan to kick off your business again, it’s better to deactivate it or leave it paused.
Now that you’ve created your Facebook ad account, it’s time to start running ads! Do you need help creating campaigns, building out the right audiences, and designing ads? Contact our client strategy team today and receive a free consultation!
Matthew is a Brand Strategist who has a passion for learning, and for improving the world around him. He does this by helping share the stories small businesses have to share and building bonds between businesses and communities. He’s currently working through a movie marathon of all the Academy Awards Best Picture winners.