Tell Your Story, Build Brand Trust, And Increase Sales
Since 2010, Instagram has been a place where social media users from all over the world can go to show off the most beautiful and exciting parts of their lives, projects, and businesses. Instagram is an easy and effective platform on which to tell a story, making it perfect for advertising and ideal for small to mid-sized businesses that want to expand their online presence. Because so much of the Instagram algorithm is based on the creativity and quality of your content, the platform is also an ideal place to get inventive and show your brand’s originality. On Instagram, the more unique, good-looking, and enticing your company is, the more your business will grow.
What Is Instagram Advertising?
Instagram advertising is currently one of the best ways you can establish your brand, increase awareness of your business, and drive customers to your website. The platform was created to help you put your company’s best foot forward in the online world, and when you have a strong strategy on Instagram, your business can grow exponentially. Through Instagram’s advertising management system, it’s possible to target hundreds of different interest groups and reach the users most likely to engage with your business.
Similar to advertising on Facebook, advertising on Instagram gives you the option of running still image or video ads that look just like Instagram posts. However, the different methods of delivery on Instagram provide even more space for creativity in advertising. Advertising on reels, Instagram stories, and in the regular Instagram feed are all great ways to reach your potential customers, and creating ads that can be run on all three gives the algorithm options to reach them in the most effective way possible. Taking advantage of the choices Instagram offers can be a good way to build your brand and increase conversions.
Why Instagram Ads?
More popular than Facebook, Instagram is home to more than 1.3 billion active users from all over the globe. Instagram specifically boosts the most aesthetic content that’s posted, which is why it is worth investing time and money to make your brand look the best it can when advertising on the platform. If you’ve already spent lots of time doing this, Instagram is the perfect place to advertise your business and to build consumer trust. The algorithm will promote your ads and show it to the potential customers most likely to engage with your content, and the work you put into your company’s image will pay off.
Instagram is also a great place to create and run advertisements that are native to the platform because users are constantly searching for new engaging and entertaining content. You can use advertising on Instagram as an opportunity to add personality to your brand and reach in-market audiences in a way different from any other platform, meeting consumers where they are at and quickly building trust through social proof. Instagram ads are especially effective for e-commerce brands and service-based businesses because it’s easy to convey good customer experiences and reviews on the platform.
We Can Help
What Set Fire Creative has to offer
Beginning your advertising journey on Instagram can be stressful when you don’t know where to start. Writing ad copy, creating and choosing photos and videos to use, and deciding who to target can be daunting decisions.
At Set Fire Creative, we want to set your business up for Instagram advertising success. You provide the best photos and videos you have, and we provide the ad copy and help you decide who to target. We’ll bring our expertise to the table and work with you to optimize your budget and find the best strategy possible so you can get the return you are looking for.
Let us do the heavy lifting for you and start building your online presence as soon as possible. Contact us today for a free consultation to see if advertising on Instagram is the right choice for your business and if we can help you benefit from using the platform. Our job is to help you put your business’s best food forward online, and when you reach out, we’ll help you do just that.