Some of the Most Creative Social Media Campaigns
Social media has quickly become one of the most effective and engaging mediums for advertising in this day and age and it’s not hard to see why. With billions of monthly users on nearly every major platform, it is without a doubt the best place to advertise if you’re looking to get the maximum number of eyes on your brand. The challenge we face, however, is how to stand out from the millions of others vying for your audience’s attention. So how do you differentiate yourself from the crowd? Let’s take a look at some creative social media campaigns and see if we can find some ideas!
Apple’s User-Generated Content
One of the best practices for promoting engagement and giving your audience a new perspective of your brand is to create user-generated content. User-generated content (UGC) is any content (text, video, image, reviews, etc.) that is created by people (audience/fans) rather than brands. UGC can have a major impact on your brand and resonate extremely well with your audience because it promotes authenticity, creates trust, and drives purchasing decisions. We may not have the same budget and resources as the tech giant Apple, but we can certainly learn many things from their extremely successful #ShotOniPhone campaign. Apple wanted to demonstrate the high-quality content that can be captured on the new iPhone and showcase how easy it was for ordinary people to create extraordinary things using their new product.
iPhones have long been known for their camera quality and when competitors were trying to contend with their new cameras, Apple took it to the next level with their UGC and blew them out of the water. #ShotOniPhone is now a common hashtag on Instagram with over 19 million posts to date. It has even been used in the creation of major TV and billboard campaigns all because of the invite they made to their audience to showcase their own content. If you are looking for creative ads for social media, UGC is a great place to start to show what your product can do and how it is impacting the lives of your customers.
Adidas Staying with the Trends
Another creative way to make your social ads pop is to stay on top of current media trends. If your brand is consistent with what is currently happening in the world and on social media, you will stay relevant with your audience. Staying relevant can come in the form of being part of current discussions or social movements, but it could also be something as simple as current popular content creation methods. Adidas shows us how to ride a current animation technique that has become popular as a way to creatively showcase products.
Showcasing your product in a creative way is a great way to improve your brand image and keep increase engagement. Adidas could have easily posted a single image with text or created a lengthy video about this particular product and it still would have performed well, but creating animations to display products is hot right now and Adidas is using it to their advantage. Get creative with your content and it will stand out!
Cotopaxi’s Instagram Giveaway
Lastly, Instagram giveaways are a phenomenal method for increasing overall engagement and awareness for your brand and the best part is, you can get as creative as you want with the execution! Reports show that an Instagram contest or giveaway can help you grow your engagement and awareness 70% faster than accounts that don’t incorporate them at all!
Instagram contests and giveaways are nothing new, but they are tried and true. The outdoor product company Cotopaxi recently ran an Instagram giveaway that was highly successful.
The giveaway ran for 5 days and offered many great prized in return for clicking on their website to enter. This is a great example of how to run an effective Instagram giveaway by demonstrating all the right elements that go into a great giveaway strategy which are:
- Identify the goal of the giveaway
- Make the theme clear
- Clearly outline how to enter
- How you will pick a winner
- Rules and conditions
Incorporating contests and giveaways into your strategy for creative ads for social media will undoubtedly increase your engagement and brand awareness. Companies are constantly posting giveaways and can become an excellent source to gather ideas for your own giveaway campaigns!
There are many other creative ideas for digital media campaigns and we are just scratching the surface! With so many options, it can be a challenge to figure out what the right execution can be. Here at Set Fire Creative, we are experts at strategizing with clients on how to get the most out of their social media campaigns. Contact Set Fire Creative today for a free consultation!