In 2021, advertising on Facebook is one of the most effective ways to market your business.  With over 2.23 billion monthly active users, your target market is sure to be somewhere on Facebook, and putting the time and effort into creating an effective campaign will lead to future success!

So what is the process that an advertiser goes through to build a Facebook ad campaign? You may be asking this if you’re considering outsourcing your marketing, doing it yourself, or simply want to understand Facebook advertising better. Below is a Facebook ads checklist of steps we take to launch a killer ad campaign on Facebook:

1.Define Your Goal

The first item on our Facebook ads checklist is to decide what your goal is when creating a Facebook ad campaign. Facebook will give you several options for campaign objectives:

  • Brand Awareness
  • Reach
  • Traffic
  • Engagement
  • App Installs
  • Video Views 
  • Lead Generation
  • Messages
  • Conversions
  • Product Catalog Sales
  • Store Visits

Each campaign objective fits a different business goal. For example, a conversions campaign is great if your goal is to increase sales. A traffic campaign works well if your goal is to increase the number of visitors to your site. Think about what you’d like your campaign to accomplish and set your campaign up for success.

2.Find Your Target Audience

The next important step when building a campaign on Facebook is to figure out who to target. There are several ways to reach your target audience and if you’re starting without any previous advertising data, the best way is to use Facebook’s data. You can target people who have liked and shown an interest in things your ideal customer has an affinity for. You can also target people based on their age, what state or city they live in, and whether or not they have online shopped off of ads they’ve seen on Facebook recently.

Be as specific as you possibly can be with your targeting and test out different audiences against each other. The more you test, the more data you gather, and the more data you gather, the better your audiences will be. In the end, the more accurate your audiences are, the more money you will make!

3.Create Your Ad

After you’ve chosen your objective and decided whom to target, it’s time for you to set your overall budget and craft attention-grabbing ad copy. This is also the step where you decide what kind of ad creative you would like to use. Will you use a still image, a video, a slideshow, or a carousel of multiple images? Each is a good option, but, like campaign objectives, some are more beneficial than others for different business goals.

When it comes to writing ad copy, there are three basic components that you must include in your ad:

  1. A Hook – Grab your audience’s attention with an exceptional first line that presses the pain point your product or service will solve for them.
  2. Story – Why is your product or service better than someone else’s? What are the benefits of using your product over another? Tell the viewer the story of what their life will be like when they use your product.
  3. Offer – Tell the viewer what your offer is. Is your product currently 20% off? Do your customers get fresh shipping on all orders? Make them an offer that they can’t refuse.

After you’ve written your ad and attached some killer creative, it’s time to launch your ad.

4.Launch And Monitor Your Ad

Triple check that the budget, audience, and ad copy are correct for your campaign, then turn your ads on! Make sure to check on them at least once a day for the next couple of days after they begin running to ensure that they are approved and the ad account is spending. 

After that, check on your account at least once a week. Keep an eye on:

  • Budget – make sure you’re hitting close to your daily budget, otherwise, something could be wrong with the ad.
  • Cost Per Click – the longer the ads run, the lower you want this number to be.
  • Ad Frequency – the higher this is, the more times each potential viewer is seeing your ad in one day. You don’t want this to be any higher than one or two times if you are running a normal ad campaign.
  • Result Rate – this will depend on the type of measurable objective you chose for the ad. This will help you see how well your ad is doing overall!

Keep Learning

There are many, many different strategies you can use when advertising on Facebook but as long as you have this basic Facebook ads checklist down, you’ll be well on your way to success. Stay up to date with Facebook advertising best practices and test new things often. The world of digital marketing is an ever-changing space and knowing how to best take advantage of it will benefit you immensely in the long run.

If you want to learn more about what Facebook ads could do for your business, schedule a free consultation with Set Fire Creative today!