Solidify Your Brand, Drive Sales, And Reach New People
Created in 2006, Twitter is home to more than 330 million active users that are just waiting to be advertised to. Made as a place where people can express their ideas and feelings, Twitter is a hub for news, opinions, thoughts, and, most importantly, discussions. It’s these conversations that make it an ideal place to advertise your business and an incredible place for you to build your brand’s values and personality. The Twitter advertising management system has a unique window into the current hot-takes and cultural phenomena and that makes it an invaluable tool for you and your marketing strategies. With highly specific, tailored options for audience targeting, advertising on Twitter is a great way to start growing your business and reaching new customers you wouldn’t be able to any other way.
What Is Twitter Advertising?
Twitter ads are a great way to reach Twitter users in a natural way that’s native to the platform. A Twitter advertisement looks just like a normal tweet but includes the word “promoted” at the bottom of the post. It can include still images, videos, or text alone, which makes it ideal for carrying out creative marketing campaigns designed to reach specific audiences. Twitter users can like and retweet ads the same way they can other tweets, so advertising on the platform can really help to build your brand and raise awareness.
The Twitter advertising manager also provides several different options for targeting that makes it easy to reach your ideal audience. While smaller in size than Facebook, Twitter users are often more engaged on the platform and can be targeted based on their engagement. You can also choose to show your ads to Twitter users based on their searches and keywords and hashtags that you select, making it more specific in some ways than Facebook ads and better for reaching in-market audiences in a relevant, timely manner based on the conversations they are actively having.
Why Twitter Ads?
With over 330 million users, advertising on Twitter is a great way to reach a large audience effectively based on what their interests are, making it a great option for many different types of businesses. If you run an ecommerce business, advertising on Twitter is a good way to reach users who are actively thinking about your product. It would also be a great way for companies that provide a service to reach people that are in need of their business to get new leads and generate new clients. Twitter is also a great place to advertise brick and mortar stores and local businesses and a wonderful way to add personality and dimension to your brand.
Ultimately, Twitter has an edge on Facebook when it comes to advertising because of the nature of the platform. Active users on Twitter are constantly expressing their thoughts, opinions, and feelings, making it unique from Instagram, which focuses on users’ aesthetics, and Facebook, which is more about showing what’s going on in your life. Because Twitter is meant to be a place where people express themselves through text, your business can reach people at the moment that they are thinking about something similar to what you advertise in a way no other platform’s advertising can.
We Can Help
63
Of those using digital ads for business are using them ineffectively
What Set Fire Creative has to offer
Beginning your advertising journey on Twitter can be stressful when you don’t know where to start. Writing ad copy, creating and choosing photos and videos to use, and deciding who to target can be daunting decisions.
At Set Fire Creative, we want to set your business up for Twitter advertising success. You provide the best photos and videos you have, and we provide the ad copy and help you decide who to target. We’ll bring our expertise to the table and work with you to optimize your budget and find the best strategy possible so you can get the return you are looking for.
Let us do the heavy lifting for you and start building your online presence as soon as possible. Contact us today for a free consultation to see if advertising on Twitter is the right choice for your business and if we can help you benefit from using the platform. Our job is to help you put your business’s best food forward online, and when you reach out, we’ll help you do just that.
