You wanna hear something funny? I made a joke about organic reach on Facebook and… nobody got it.
Now that the jokes are out of the way, it’s time to get down to brass tacks before we jump into the 7 benefits of running Facebook ads. So why is this considered a joke then? The days of organic reach and awareness on Facebook are slowly fading away leaving a few concerns in its wake. A 2014 study by Ogilvy of more than 100 brand pages found that organic reach is just 6% with large pages over 500,000 followers seeing only a 2% reach. This trend in declining organic reach has brands both big and small wondering where to go to get the traction needed for continued growth.
Luckily there is a solution, Facebook ads. Let’s go over the 7 benefits of running Facebook ads and how you can take advantage of the platform to drive sales, leads, traffic, and more.
1. Facebook Ads Are Effective
With roughly 2.85 billion monthly active users, Facebook is the most popular social network worldwide allowing you to put your brand and/or product(s) in front of a very large audience. As consumers and advertisers continue to migrate to a more digital lifestyle, this has shaped a new shopping habit in all generational cohorts.
Studies have shown that roughly 57% of surveyed consumers across all generational cohorts report confirming that social media influences their shopping decisions with 44% coming from Facebook among all platforms.
2. Facebook Ads Are Budget Friendly
Compared to traditional marketing, digital marketing, specifically Facebook, is far more affordable and, in many ways, more effective. Facebook gives you complete control over your budget and how much is spent. They will never spend more than your maximum budget and even mention that “Some people spend more on coffee each day than they do on their ad campaigns.” Lastly, Facebook even gives you the option to only pay for what your objective is. If your goal is to get more conversions, then you only pay for what you’re after.
3. Facebook Ads Offer Superior Targeting
Along with the effectiveness and budget control, another benefit of running Facebook ads is the available advanced targeting options. Traditional methods of targeting are often very localized and require physical touchpoints such as a billboard. With Facebook advertising, you can get much more specific while still targeting a large audience.
Unlike most forms of traditional marketing, Facebook will dynamically place your ads in front of those most likely to find your ads relevant to them. In addition to that, you can further your targeting efforts by choosing between 3 audience selection tools: core audiences, custom audiences, and lookalike audiences.
Core audiences allow you to define an audience based on things such as age, interests, geography, etc. Custom audiences allow you to target those who have engaged with your business both online or off and lookalike audiences let you reach new individuals who are similar to your ideal customer. These targeting tools allow you to be much more effective and efficient with your marketing efforts.
4. Facebook Ads Offer Retargeting
In addition to the initial targeting tools that we have already covered, Facebook ads offer another benefit through their ability to remarket to consumers. If someone has previously shown interest in your brand or products but didn’t follow through with a purchase (or other desired action) remarketing allows you to show your brand or product to that person again in an effort to get them to finish the job they started when first visiting your page or site. You can even adjust for better pricing or an exciting new offer to sweeten the deal. Check out these other benefits of remarketing and how it can help your brand.
5. Facebook Ads Are Completely Customizable
Another benefit of running Facebook ads is that they are completely customizable and adjustable. This allows you to make immediate edits to everything from the audiences that are being targeted to the accidental typo made in the copy of your ad. Facebook’s robust platform allows you to turn campaigns on and off at your discretion and make changes wherever and whenever you see fit.
6. Facebook Provides Analytics
Many analytics tools and software can cost a lot of money and can be a headache to try to learn and navigate. Facebook provides free analytics that update in real-time allowing you to see the progress of your campaigns. You can adjust the time frame making it possible to see metrics recorded from a single day, an entire week, a whole month, a year, and everything in between. Having access to every metric relevant to your ad campaign allows you to see areas you can enhance your ads as well as the areas in which you are performing well.
7. Facebook Ads Have Custom CTAs
Last but not least, Facebook ads allow you to create a custom call-to-action or CTA. If your goal is to get people to more bookings for your business, you can create your ads with a “Book Now” button. If your goal is to have people sign up for special offers you can build your ad with a “Sign Up” button. Whatever your business goals are, Facebook lets you customize your ads to achieve those goals.
Facebook ads are a great tool for any business. Whether you are just getting started and need to get more brand awareness or you’ve been in business for years and have seen great success, this is a tool that will help you see continued growth.
With so many options and so much information, it can be a daunting task navigating Facebook ads and receiving all the benefits of running Facebook ads. If you have questions or need to know how to get started, contact Set Fire Creative today and we can help!