Social media has become an integral part of our lives. With social media’s increased importance, marketing efforts have had to adapt to be more digitally centric. Businesses have recognized this importance and have shifted their focus to developing sound social media strategies across many platforms. So you may find yourself asking how organic social media and advertisements on social media are different. Organic social media refers to the content and posts that a business creates and shares on its social media accounts without paying for advertising. A solid organic social media strategy is very valuable as it can be a way to facilitate a relationship with your ideal customers and gain brand awareness for free.
Here are seven tips to help create an effective organic social media strategy!
1. Define your audience
The first step to creating a successful organic social media strategy is to understand your audience. It is important to take the time to research who your customers are, what they like, and what they respond to. This research should include the locations your audience resides in, the ages of most of your customers, and the gender identities of your customers. You may even find other trends among your audience like race, income, and profession. Once you have a clear understanding of your target audience, you can create content that resonates with them and increases engagement.
2. Set goals
It’s essential to set clear goals for your organic social media strategy. Determine what you want to achieve with your social media efforts. Do you want to increase brand awareness, drive traffic to your website, or boost sales? Set specific, measurable, and achievable goals that align with your business objectives.
It is important to be realistic about the goals you set. If you have a new business and are starting fresh, it may be wise to set goals on how frequently you post to your social media channels and focus on reasonable metrics in your market. One of the best ways to do this is to research your competitors and see what is working for them and what is not. This can also give you a blueprint as to what metrics are considered to be good in your field.
3. Create valuable content
One of the most critical aspects of any organic social media strategy is creating valuable content. Your content should be engaging and informative. Social media content should provide value to your audience. This can include engaging copy, infographics, videos, or other types of visual elements that resonate with your target audience. Use your content to establish your brand voice, showcase your expertise, and create a community around your brand.
4. Be consistent
Consistency is key when it comes to organic social media. Our number one tip on how to stay consistent is to create a content calendar and schedule all of your posts in advance. This will help you stay organized and ensure that you are consistently providing your audience with valuable content.
Be sure to post on a regular basis, and track your performance to determine the best times and frequency for your posts. You should aim to post at least 3 days a week on the respective social media platforms.
5. Leverage user-generated content
User-generated content (UGC) is an excellent way to showcase your brand and create engagement on social media. Encourage your followers to share photos and videos of your products or services and repost them on your social media channels. This can help build brand loyalty and create a sense of community around your brand.
A more popular way to use user-generated content is using influencer marketing. This differs from UGC in that most partnerships with influencers are paid. However, this can help your brand quickly gain followers and engagement by using the popularity of influencers to create content that supports your brand.
6. Engage with your audience
Social media is all about building relationships. It is ideal to view your social media platforms as a communication tool. Engage with your audience by responding to comments, asking questions, and starting conversations. This can help create a more personal connection with your followers and build trust in your brand. This can also be an effective way to facilitate customer service efforts.
7. Measure your results
It’s essential to track your performance and measure the results of your organic social media strategy. Use the analytics tools on the respective social media platform to track your engagement, reach, and conversions. This data can help you understand what types of posts, dates/times, and brand messages perform the best. This information can help you make informed decisions about your social media strategy and optimize your content for better results.
It is advisable to refer to the data collection on your social media account frequently. This will help you to create the appropriate content for upcoming posts.
In conclusion, a successful organic social media strategy requires a deep understanding of your audience, clear goals, valuable content, consistency, UGC, engagement, and tracking your performance. By following these seven tips, you can create a social media strategy that drives engagement, builds brand loyalty, and supports your business objectives.
Like other forms of marketing, organic social media marketing can be a big-time investment. For those who would rather leave their social media posting efforts to the experts, fill out this form for a free consultation. We can get you in contact with a trusted team to facilitate your marketing efforts!
Raised in the suburbs of Los Angeles, California, Juliana left the golden state to attend Utah Valley University and completed a bachelor’s of science in psychology. After graduating, she began pursuing a career in digital marketing and client relations, which led her to Set Fire Creative. Juliana has a knack for all things creative, in and out of the office. In her free time, you can find her working out, traveling, studying interior design, or hosting dinner parties (of course, with charcuterie.)