In this day and age, if you want your business to thrive, you have to market it well. Apart from traditional marketing, you now have to put a lot of effort into digital marketing as well. Because let’s face it, people look for and buy most of the things they need online. Nevertheless, one of the benefits of digital marketing is that it’s more cost-efficient than other marketing methods. For instance, you can market your business on social media free of charge. However, it’s not enough to share content. People also have to engage with it for your business to flourish. So, take a look at these foolproof ways to boost engagement on social media.
No. 1 To boost engagement on social media, you have to develop a brand identity
Social media enables you to connect with customers by providing them with essential information about your products or services. Nevertheless, nowadays, customers are no longer interested only in what you’re selling but also in your company’s values and beliefs. Therefore, you have to develop a brand identity that enables customers to understand who you are and what you stand for.
To achieve this, you must first identify your values and belief and come up with a mission statement. This represents your brand voice. Subsequently, you need to develop a brand personality. In other words, the human characteristics you would want customers to associate with your brand. The final step of developing a brand identity is showing customers what you stand for through action.
No. 2 Identify your target audience
One of the best ways to boost engagement on social media is to find your target audience. Don’t make the mistake of addressing everyone because it won’t work. You have to narrow down the list to the people who would benefit most from what you’re selling and who could afford it. Take into consideration things like age, marital status, geographical location, occupation, etc. Use all this information to develop a targeted marketing campaign that will boost engagement.
No. 3 Create valuable content
Once you identify your target audience, you should focus on creating valuable content. More precisely, you must provide useful and enticing information to boost engagement. You should also pay close attention to the headlines. If they are short, clear, and interesting, they will drive users to read the entire content. However, make sure the content delivers what the headline promises and that it’s not just clickbait. Otherwise, you’ll lose your credibility.
Moreover, don’t be afraid of incorporating humor in your content. Just because you are marketing your business doesn’t mean everything has to be formal and serious. After all, most people use social media as a way to unwind. As a result, they are more likely to engage with funny content. Furthermore, this will make your brand more relatable and will help you develop a closer relationship with your customers.
No. 4 Post frequently
If you want to grab user attention and keep them engaged, you have to post frequently. In general, the frequency depends on the social media platforms you’re using. For instance, if you use Twitter, you should have around 5 tweets per day. However, on Facebook, you can get away with 1-2 posts per day. At the same time, you should post at strategic times, more precisely, at times when your target audience is likely active.
No. 5 Stay up to date on the latest features
Social media platforms are constantly updating their features. Sometimes they do it to fix bugs; other times, they do it to add new features that might help them retain existing users and attract new ones. In any case, you must stay up to date with all these changes if you want to boost engagement. Otherwise, your competitors might take the lead, and you’ll fall behind. At the same time, you can test various features to determine what social media platforms are best for your business.
No. 6 Respond quickly
If you want to boost engagement on social media, you must be active and respond quickly. This means that you should reply to every comment posted on your business page. Of course, if people post dozens of posts every day, you can respond only to the most important or relevant ones. Always thank users for providing their input to show them that you value their opinion. This applies to negative comments as well. Thank them first and then offer a solution or an explanation.
No. 7 Use hashtags to boost engagement
One of the best tips for increasing social media following and engagement is to use hashtags. This will enable you to reach more people with similar interests. At the same time, you should encourage users to use your hashtags. Apart from promoting engagement, this also translates into free and efficient advertising for your business. Plus, if your hashtag becomes very popular, it will rank higher in search results. And this, in turn, will improve your business’s visibility.
No. 8 Organize contests
Another foolproof way to boost engagement is to organize contests. After all, who doesn’t love winning prizes? It doesn’t even have to be too complex. For instance, you can simply ask users to tag a friend in the comment and share your post to enter the contest, and then you draw the winner. Or, if you want to engage users more, you could ask them to design a product label or packaging and award the prize to the best one.
Social media is a great digital marketing tool. It gives you access to a massive pool of potential clients and is free. However, it would be best to do it right for it to work. And simply posting random content won’t get you anywhere. You must think strategically to grab attention and engage your audience. These foolproof ways to boost engagement on social media will help you achieve this. Nevertheless, it would be best if you didn’t stop here because you can use many other strategies. Plus, you should always follow the latest trends to stay on top of the competition.
Celia is a digital marketing specialist at Set Fire Creative. When she isn’t writing ads and driving sales for clients, she is working out, cooking some delicious comfort food, or camping in the mountains with her family.