2023 is a great year for the marketing world, in more than one way. Artificial intelligence (AI) has revolutionized the way businesses approach their strategic marketing practices and continues to rapidly change with the introduction of more advanced and intuitive platforms such as Open AI’s Chat GPT, which has become popularized in recent months. With the help of AI marketing tools, companies can now analyze large amounts of data, predict consumer behavior, and personalize their marketing efforts to reach the right audience at the right time. In this blog post, we’ll explore some of the top AI marketing tools you should try to take your marketing efforts to the next level.
There are many different artificial intelligence (AI) enhanced tools that marketers and businesses alike can use to amplify their efforts to save time, improve accuracy and efficiency, and increase overall results. Some of the top tools in no particular order are:
- Chat GPT
- Market Muse
First up, Grammarly. Grammarly is a widely popular AI-powered writing tool that checks grammar, spelling, and punctuation and provides users with other writing tips to help them improve their written content to be more engaging and effective for their target audience. Grammarly is not only popular with writers, but also has been utilized by students, professors, businesses, and bloggers to ensure that their written communication and other written materials, whether they be blog posts, website content, or social media posts are clear and easily readable, free from error and sound more professional with the diction and word choice used. (This blog post was run through Grammarly to ensure the points listed above were followed). Grammarly can be used in marketing efforts to ensure that content a business wants to send into the world, is as well put-together as it can be, in an efficient process. Just copy and paste your writing into the site, and instantly get recommendations to improve your overall writing.
2. Chat GPT
Chat GPT has become synonymous with artificial intelligence, especially in recent months. With Open A.I.’s efforts towards training a sophisticated conversational model, Chat GPT can generate human-like responses to user inputs instantaneously. Recently, Chat GPT has exploded in popularity, with everyone from bloggers wanting to generate ideas for new post topics, to entrepreneurs, trying to figure out how to articulate their business ideas into words, in a more fluid and coherent manner. One of the most popular uses for ChatGPT is for businesses wanting to enhance their customer experience by getting quick, personalized, and professional customer support with website chatbots. This allows for current and potential customers to receive fast and accurate responses to their inquiries if human representatives are ever unavailable. The top benefits for Chat GPT include the fact that it is free to use for anyone who has access to the internet (at the time of writing), it is very easy to learn how to use, and constantly evolves to each individual user through their past queries, (which can improve the effectiveness of future responses), and the potential it has to revolutionize the way we the world interacts with the internet and other technological advancements in the future.
Jasper is another AI platform that generates content for users, whether they be video scripts, art/images, SEO content, Facebook or Google ad copy, Blog Posts, marketing copy, and more up to ten times faster than a user could think of on their own. With Jasper, a user can brainstorm new ideas for various content outlets, improve business processes and collaboration, and scale up their rate of output for creative content material, including marketing copy, emails, captions, and more, in up to 25 different languages. In particular, the most intriguing features include:
- Creating Art for video thumbnails, ad content, and more
- Writing long-form content such as emails and blog posts
- Writing content that is optimized for SEO purposes
- And more than 50 templates for generating new content ideas
SEMRush is a tool that marketers and businesses alike can use to manage and improve their SEO (Search Engine Optimization) efforts. SEMRush includes many different features for businesses to utilize, such as:
- SEO Keyword Research
- Competitor Analysis
- On-Page SEO
- Link Building
- PPC Keyword Research
- Content Marketing Analytics and More.
The best use for SEM Rush however, is generally improving your website’s search engine visibility, which can help you to rank higher on the search engine results page, which in turn means a chance for better visibility without having to spend as much on paid advertising for searches directly relating to your business, such as branded search terms. Through the features listed above, this tool can help you drive traffic, leads, and sales for your business in a strategic manner.
5. Market Muse
Lastly, Market Muse is an AI-Powered content research and optimization tool, that allows you to create high-quality, and effective content. You can research different content topics, analyze your competition’s content, and get suggestions for how you can improve your content strategy and create content optimized for search engines, that still resonates with your target audience.
These 5 AI Marketing tools are just some of the available resources that you can use to help you improve the efficiency, effectiveness, and impact of your marketing efforts. By leveraging the power of AI, you can save time, increase your reach, and drive better results for your business. Whether you are a content creator, marketer, or business owner, these tools can help you stay ahead of the competition and achieve your marketing goals. Just as 2022 had its own unique marketing trends, 2023 just may be defined by the quality of tools you use to enhance your marketing efforts.
When he’s not busy helping his clients’ increase revenue with online ads, you can find Tanner binge-watching true crime and war documentaries, listening to WW2 podcasts, doing epic 5000 piece puzzles, watching or reading anything Star Wars and Marvel-related, or spending time with his friends and family.