In recent years, TikTok has taken the social media world by storm, captivating millions of users around the globe. Its unique algorithm and creative features have set it apart from other social media platforms, making it a top choice for many businesses looking to reach a young and highly engaged audience. In this blog post, we’ll explore the best marketing practices for businesses looking to advertise on TikTok and tap into the platform’s vast potential for driving results. Follow the steps below to make the most of your advertising campaigns on TikTok!
1) Create a TikTok Ad Account
Firstly, to advertise on TikTok, you need to create a TikTok Ads account. You can do this by going to the TikTok Ads Manager website and signing up. Once you have created your account, you will be able to create ad campaigns, choose your target audience, set your budget, and monitor the performance of your ads. A TikTok business account gives you access to the tools that are necessary to not only build a successful campaign but also to properly analyze the data collected from your ads.
2) Select your Ad Type
The next step to advertise on TikTok is to choose the type of ad you want to run. TikTok offers several ad formats, including in-feed ads, brand takeovers, sponsored hashtag challenges, branded effects, and top-view ads.
In-feed ads are a type of advertisement on TikTok that appear as regular videos in a user’s feed. They blend seamlessly into the user’s content, making them less intrusive than other ad formats. This can give your ad the best chance at being watched in its entirety, which encourages users to visit your page and/or website. In-feed ads can be up to 15 seconds long and can include call-to-action buttons that direct users to a website or app. This makes it easy for users to navigate to your site.
Brand takeover ads are full-screen ads that appear when a user first opens the TikTok app. They typically include an image or video that promotes a brand, product, or service. They often offer a high level of engagement and can drive significant traffic to a brand’s website or app. Brand takeover ads are exclusive and can only be served to one advertiser per day. Due to their high visibility and exclusivity, brand takeover ads are generally more expensive than other ad formats on TikTok.
Sponsored Hashtag Challenges
Sponsored hashtag challenges are a type of advertising on TikTok where brands create a challenge and invite users to participate by creating and sharing videos using a specific hashtag. These challenges can quickly go viral, generating high engagement and user-generated content for the brand.
Branded effects are a type of TikTok ad that allows brands to create custom filters, lenses, and stickers that users can apply to their videos. These effects are a fun and interactive way for brands to engage with their audience and increase brand awareness.
Top View Ads
Top view ads are a type of full-screen advertisement on TikTok that appears at the top of a user’s “For You” page. They are highly visible and have a longer duration than other ad formats (up to 60 seconds). Top-view ads are a great way to capture users’ attention and drive brand awareness.
3) Create your Ad
Once you have chosen the type of ad you want to run, it’s time to create your ad. The key to creating successful ads on TikTok is to make them entertaining and engaging. TikTok is all about short-form, attention-grabbing videos, so your ad should be no longer than 15 seconds. You should also try to make your ad as visually appealing as possible, using eye-catching visuals and bright colors.
Another important aspect of creating successful ads on TikTok is knowing your target audience. TikTok’s algorithm is excellent at identifying the interests and behaviors of its users, so make sure to target your ad toward a specific audience. You can choose your target audience based on factors such as location, age, gender, interests, and behaviors.
One of the most effective ways to advertise on TikTok is to use influencer marketing. TikTok influencers have huge followings and can help you reach a large audience quickly. You can partner with an influencer to create a sponsored post or video that promotes your product or service. However, make sure to choose an influencer that aligns with your brand and target audience. If done right, influencer marketing can be the key to getting high traffic to your site and can drive a lot of sales.
4) Analyze Ad Performance
Finally, it’s important to track and analyze the performance of your ads. TikTok Ads Manager provides you with detailed insights into the performance of your ad campaigns, including impressions, clicks, and engagement rates. Use these metrics to optimize your ads and improve their performance over time.
Advertising on TikTok is a great way to reach a younger, highly engaged audience. To create successful campaigns, you need to choose the right ad format, create engaging and visually appealing ads, know your target audience, and track your ad’s performance. With these best practices in mind, you can create effective TikTok ad campaigns that drive results for your business!
For more information on TikTok marketing, check out our blog pages with more articles: How To Develop A TikTok Marketing Strategy, How Does The TikTok Algorithm Work?, and Do’s and Don’ts of TikTok Advertising. Or chat with a client specialist here at Set Fire Creative.
Raised in the suburbs of Los Angeles, California, Juliana left the golden state to attend Utah Valley University and completed a bachelor’s of science in psychology. After graduating, she began pursuing a career in digital marketing and client relations, which led her to Set Fire Creative. Juliana has a knack for all things creative, in and out of the office. In her free time, you can find her working out, traveling, studying interior design, or hosting dinner parties (of course, with charcuterie.)