When it comes to advertising on Facebook, there are a variety of ad types to choose from. Each ad type serves a different purpose and can help you achieve different goals. In this post, we’ll break down the different Facebook ad types and help you choose the best one for your business.

To start off let’s look at the different Facebook ad types and why you might choose to use them:

Image Ads

These are the most basic type of Facebook ads. They consist of a single image and some text. They are a great option if you want to promote a product or service, or if you want to drive traffic to your website.

Video Ads

These ads use video to capture attention and tell a story. They can be used to showcase a product or service, or to build awareness about a brand. Video ads can be highly effective, but having a good-quality video makes all the difference.  

Carousel Ads

These ads allow you to showcase multiple images in a single ad. They can be used to highlight different products or services, or to tell a story. Carousel ads are a great option if you want to make the most of your ad space and showcase multiple items at once.

Collection Ads

These ads are similar to carousel ads, but they allow you to feature a full product collection. They are great for promoting e-commerce products and driving sales.

Story Ads

These ads are full-screen, vertical videos that are designed to be viewed in the Facebook Stories feature. They are a great way to reach a younger audience and can be used to build brand awareness or promote a product or service.

Lead Ads

These ads are designed to help you collect contact information from potential customers. They are a great option if you want to build your email list or generate leads for your business.

Dynamic Ads

These ads are used to promote products to people who have already shown an interest in your business. They use information from your website or app to personalize the ad and make it more relevant to the viewer. Dynamic ads have an automated setup, and may be easier to manage for those with less experience. 

Slideshow Ads

These ads allow you to create a short video using multiple images and some text, it can be a good option for those who don’t have a video but want to use motion in their ads.

Instant Experience Ads

These ads allow you to create a full-screen, interactive experience within the Facebook app. They can be used to promote products, services, or events, and can include a variety of elements such as images, videos, and forms.

Playable Ads

These ads allow users to interact with your app or game before downloading it, it can be a great way to increase app installs or engagement.

AR Ads

These ads allow users to interact with a product or service using augmented reality, it can be a great way to showcase products in a fun and interactive way in that space.

Messenger Ads

These ads allow you to promote products or services within the Facebook Messenger app, they can be a great way to reach people on mobile.

Now that you know the different Facebook ad types that are available, how do you pick which one is best for you and your business?  Well, let’s talk about it!  The following steps will help you pick the best type of Facebook ad for your business

Step 1: Define your goals

Before you start creating your Facebook ad, it’s important to define your goals. What do you want to achieve with your ad? Are you looking to drive website traffic, generate leads, or increase sales? Knowing your goals will help you determine which ad type is best for your business.

Step 2: Know your audience

Knowing your audience is crucial when it comes to creating effective Facebook ads. Understanding who you are trying to reach will help you determine the best ad format and message to use. For example, if you are targeting a younger audience, you may want to consider using a Story ad.

Step 3: Choose the right format

Once you have defined your goals and know your audience, it’s time to choose the right format for your ad. Keep in mind what you have determined in the previous steps, and as you look through the options of ads ask yourself the following questions:

  • Will this ad type be the best route to accomplish my goals?
  • Will this ad type be the best option to reach my target audience?
  • What type of creative content will resonate with my target audience most?  
  • Where will my target audience most likely see my ad and decide to click on it?  Example:  browsing facebook, looking through reels, talking to a friend on messenger, etc.  

Step 4: Test and Measure your results

Once your ad is live, it’s important to track its performance and measure the results. Facebook’s ad manager allows you to track metrics such as click-through rate, conversion rate, and more. Use this data to optimize your ad and make improvements for future campaigns. This doesn’t have to be, and shouldn’t be a one and done experience. Try out multiple ad type options, and test different ad types against each other to see what is working best.  This will be an adaptive process that gets better and better results with time. 

Here is a great guide to help you test Facebook ads.

In conclusion, there are many different types of Facebook ads to choose from, and the best one for your business will depend on your goals and resources. By understanding the different options available and the benefits they offer, you can choose the ad type that will help you achieve your business goals.