Expand Your Brand’s Personality & Reach Your Core Audience
In September 2016, TikTok was introduced. In just two short years, by October 2018, it was the most-downloaded app in the United States and had hit one billion downloads globally (excluding android installs in China). The social media sensation grabbed the attention of first teenagers then adults with a whirlwind of content – from cooking, to fashion, to DIY, TikTok has it all. Created to curate videos uniquely for each individual user, TikTok has become many people’s favorite pastime and is currently considered to be the number one trend-setting platform in the world.
What Is TikTok Advertising?
TikTok is a video platform, and video footage is the only type of content that can be created or posted on the app. That means that when you run ads on TikTok you are essentially creating and posting TikToks. These advertisements look just like other user-generated videos on the platform except for the word, “Sponsored,” at the bottom and a call to action that might be prompting the audience to download an app or shop now. This similarity to user-generated content makes TikTok ads ideal for reaching your audience without disrupting their entertainment time and provides a great opportunity for letting your brand’s personality shine.
TikTok is also home to more than one billion active users, meaning that if you are looking to target a specific group of people, there is a high chance they are using TikTok and can be reached through the platform. Through TikTok’s ad management system, you can target people based on their demographics and the type of videos that they enjoy watching. The advanced algorithm that has made the app so successful in capturing the attention of the world can be put to use for your company, driving sales and raising awareness along the way.
Why TikTok Ads?
While there are less active users on TikTok than Facebook or Instagram, the users on TikTok are just as, if not more engaged than the users on any other platform. The individually curated content results in users spending consecutive hours on the app and scrolling through hundreds of videos during each session. This provides a generous amount of time and space for marketing opportunities and makes TikTok a great tool for remarketing people who have previously watched your ad or visited your website, resulting in more sales and increased revenue.
Because of the platform’s nature, TikTok is also a fantastic place to build your online presence and introduce some personality into your business’s brand. Created to set trends, you can hop on the current waves, or, if you’re social media savvy enough, you can create new ones. Staying true to your company’s culture is essential on TikTok so there’s no question about what you stand for and what makes your business unique. Users want to see authentic content, so the more original you are, the better.
Potential For Your Brand
67
of users say TikTok inspires them to shop.
What Set Fire Creative has to offer
Beginning your advertising journey on TikTok can be overwhelming when you don’t know where to start. Writing ad copy, creating and choosing videos to use, and deciding who to target can be daunting decisions.
At Set Fire Creative, we want to set your business up for TikTok advertising success. You provide the best videos you have, and we provide the ad copy and help you decide who to target. We’ll bring our expertise to the table and work with you to optimize your budget and find the best strategy possible so you can get the return you are looking for.
Let us do the heavy lifting for you and start building your online presence as soon as possible. Contact us today for a free consultation to see if advertising on TikTok is the right choice for your business and if we can help you benefit from using the platform. Our job is to help you put your business’s best food forward online, and when you reach out, we’ll help you do just that.
