According to a Pew Research survey, more than 91% of adults use search engines to find solutions online. Keyword research is a highly effective way to identify the queries that your target audience is using. Not only can research help you find the best keywords for your content, but it can benefit you in many other ways.
1. You Can Capitalize On Fast Cloud Computing Load Times
Page speed load times have a direct impact on where a site ranks in online searches. Cloud computing can significantly boost load times, which means it has the potential to improve search engine rankings. Keyword research will allow you to fully capitalize on this valuable perk.
When keyword research is combined with other tools, such as Meraki Systems Manager for cloud management, it can lead to even better results. Like load times, online security measures affect search engine rankings, and device management solutions like Meraki are the best way to keep data secure.
2. It Can Provide Valuable Insights
When you conduct keyword research, you’ll become more aware of current trends. The search volumes for many keywords can vary throughout the year. By researching keywords, you’ll be able to find the best times to promote seasonal content.
Analyzing keywords can also give you insight into the marketing strategies of your competitors. Once you find the keywords that your competitors have been targeting, you can create competing content and eventually outrank them.
3. You Can Maximize Your Resources
Resources are limited, and keyword analysis can help you to use the resources you have more effectively. With research, you can avoid using keyword phrases that won’t give you results. Instead, you can focus your attention on the keywords that your target audience is actually searching for.
Content is an essential part of any digital marketing strategy, but creating high-quality content can be costly. Once you know which keywords to target, you can make sure that the content you’re crafting will help you work towards your goals. Keyword analysis will help you accomplish more with the resources you have.
4. It Can Broaden Your Reach
Search engines can help you reach a much wider audience. If you’re able to identify the keywords that your audience is searching for, you’ll have the opportunity to optimize your site for those keywords. This can boost your traffic, attract new leads, and help you improve your conversion rate.
While search engines can greatly increase the visibility of your website, your potential will be limited if you use the wrong keywords. Keyword analysis can help you discover valuable phrases that you aren’t targeting. When you know what your target audience is searching for, you can create content that meets their needs.
5. Research Helps You Use Keywords Effectively
Identifying the right keywords is only part of the process. In order to take advantage of popular search terms, you’ll need to consider user intent. When someone uses a keyword phrase, what’s their goal?
By researching and analyzing keywords, you’ll be able to see what users are looking for when they use specific search queries. This will allow you to create content that’s genuinely valuable to your target audience. If you want to rank well on major searchings like Google, you’ll need to take search intent into consideration.
6. It Can Boost Conversion Rates
Last—but not least—of the benefits of doing keyword research is that using popular search terms can bring more visitors to your site. However, you’ll need to confirm that the audience you’re attracting is the right audience for your site. In addition to using keyword research tools to find keywords, you can use these tools to monitor how visitors that find your site through search engines are interacting with your content.
If you’ve chosen the right search terms, and you’ve created content that’s relevant to your audience, visitors should be staying on the page or visiting other pages on your site. When a page has a high bounce rate, it’s a sign that you’re attracting the wrong audience or creating content that’s not relevant to your audience. You can use this information to adjust your strategy and improve your conversion rates.
Keyword research is a great way to find and choose keywords, but its benefits go far beyond that. By researching and analyzing keywords, you can identify the search terms that you should be prioritizing. You can bucket keywords into intent groups, combining generic search terms with long-tail keywords.
While keyword research can help you to reach a wider audience, it can also help you to give your audience what they’re looking for. You’ll be able to create higher-quality content and offer more value to your audience. Analyzing keywords can help you achieve new levels of success.
Celia is a digital marketing specialist at Set Fire Creative. When she isn’t writing ads and driving sales for clients, she is working out, cooking some delicious comfort food, or camping in the mountains with her family.
