It’s not easy to start a business from scratch. Creating a business takes time, effort, and a lot of passion—so you want to make sure it grows and it’s profitable. That’s why it’s important to find a marketing firm that values your small business. The catch is that there are too many individuals or small agencies out there who will take your money and run without providing you with the value you bought. A small business marketing firm that knows what it’s doing will consult your business and help it grow. However, major marketing fails could easily end your business. That’s why it’s important to know what traits to look for when you’re searching for small business marketing firms to hire:
It’s important to look for small business marketing firms that know what they’re doing—or else they could harm your business by wasting advertising dollars that would’ve been better spent building up your business. Experts who know what they’re doing can make sure that your business receives the care and attention it needs to grow. As a marketing firm that specializes in small businesses, we’ve been through this process dozens of times. We know the struggles that small businesses face, the growing pains, and the timeframe it takes to make sure a small business succeeds. We know what your business is going through because we’ve been there ourselves.
That’s not to say, the cheapest small business marketing firm, but the one who can provide the best value of service. There is some truth to the saying “you get what you pay for”, so you need to select an affordable partner who can provide good service at a price that reflects the amount of effort involved in the work. It takes time and effort to install Google Conversion Tracking, to troubleshoot Facebook Pixel Data, to draft and schedule Organic Social Post Calendars, and create compelling ads for your business. Experience and value go hand in hand because an experienced small business marketing firm knows what it can deliver for your business, and how to integrate it with your marketing plan.
As surprising as it sounds, sometimes I’m wary of a business with a lot of 5-star reviews. What I often find are rows and rows of 5-star reviews from individuals named “Rocky Balboa”, “M Smith”, or just “A Google User” with no feedback or explanation as to why they felt like a business deserved to be rated that way. Sometimes I find that those are fake reviews that a business pays for to have displayed on their site. I’m more trusting of reviews—of any number of stars—that explain why a user gave the review they did, their quality of service, and if they recommend soliciting that business. For example, Set Fire Creative is very well-rated on Clutch, a popular B2B review organization. Clutch doesn’t let a reviewer get away with a bot dropping a 5-star review, but requires its reviewer to write out an intensive summary of service provided, aspects of what the reviewer was looking for and if it was fulfilled, followed by a phone call to the reviewer to verify who they are and their story. The reason why we’re rated as one of Clutch’s Top B2B Companies is that our experience helps us focus on delivering affordable quality service.
If I narrowed each of these traits down to one specific emotional feeling, it would be trust. A small business marketing firm, more than anything, should be someone that you trust to build up your business and value it the same way that you do. At Set Fire Creative, we value the trust that our clients have in us, and our team works to ensure that we’re always worthy of it. Reach out today to learn more about how this small business marketing firm works to make sure that your business is taken care of.
Matthew is a Brand Strategist who has a passion for learning, and for improving the world around him. He does this by helping share the stories small businesses have to share and building bonds between businesses and communities. He’s currently working through a movie marathon of all the Academy Awards Best Picture winners.