In this digital age, it’s hard to compete as a business without an online presence. That’s why it’s important to incorporate online platforms such as Facebook into your marketing strategy. While you’re busy focusing on your business’s bottom line, it may be easy to forget to manage your company’s Facebook Business page. In that case, you’ll want to hire someone to manage it for you and add them as an administrator to help manage it.

Adding an admin to your Facebook Business page is an essential step to letting someone help manage your organic social media. Your company’s Facebook Business page is crucial for sharing company updates, sales, behind-the-scenes photos, and so much more! That’s why it’s important you add an admin to your Facebook Business page correctly.

There are two ways to add an admin to your Facebook Business page. It will depend on whether you have a Facebook Business Manager set up or not. If you have a Facebook Business Manager account, you can add an admin to your Facebook Business page through your Business Settings. Otherwise, you can add an admin directly from your Facebook Business page. You can find both options below:

Adding An Admin To Your Facebook Business Page From Business Manager

To give an individual access to your business:

  1. Visit your Facebook Business Manager.
  2. Go to Business Settings.
  3. On the left-hand side of the page, click on Users, and then click on People.
  4. Click the blue Add button and enter the individual’s email address.
  5. Give them the level of access you wish for them to have and hit Next.
  6. The individual will need to check their email and select the invite from Facebook.
  7. After the invite has been selected, go to the left-hand side of Business Settings once again, and click on Accounts.
  8. Once you’re inside, click the Pages sub-menu and select the Facebook Business Page you want to add someone to.
  9. Once you’ve opened up the page, click on the button that says Add People and select which user you would like to add.
  10. Select the role you’d like to assign them. Be sure to read the description for each role. If you’re working with an agency like Set Fire Creative, they will probably need admin access to write posts and review key metrics to measure the performance of organic social posts.
  11. Click Assign.

To give a marketing agency access to your business:

  1. Visit your Facebook Business Manager.
  2. Go to Business Settings.
  3. On the left-hand side of the page, click on Users, and then click on Partners.
  4. Click the blue Add button, then Give a partner access to your assets, and then enter the agency’s Partner Business ID.
  5. Hit Next.
  6. Now in that same window, click on the Share Assets button.
  7. Choose Pages under Select Assets Type in the left column, click the right page you want the agency to manage under the middle column, then choose which access you want them to have under the right column, and then click Save Changes down at the bottom. 

Adding An Admin To Your Facebook Business Page From The Facebook Business Page 

If for some reason you’re having trouble getting into your Facebook Business Manager, there’s a way to grant access from within the Business Page itself. The caveat is that you will only be able to add an individual this way, not a partner marketing agency.

If you’re an admin:

  1. Visit your Facebook Business page.
  2. Click Settings in the bottom left.
  3. Click Page Roles in the left column.
  4. Under Assign a New Page Role, type a name or email in the box and select the person from the list that appears.
  5. Click Editor to select a role from the dropdown menu.
  6. Click Add and enter your password to confirm.

Keep in mind that if you’re not friends with the person you’re adding, they’ll have to accept your invite before they can start helping you manage your Page.

Important Tips

Only an admin can add someone to your Facebook Business Page. If you’re not an admin, find out who on your account is. 

Because your Facebook Business page is a client-facing tool, you want to make sure that your business information is correct and up to date, that you’re publishing quality content, and that you’re interacting with the respondents on your page. Set Fire Creative’s organic social service takes care of those critical steps and makes sure that you’re always putting your best foot forward with your online presence. 

This is the third post of our Facebook Management series, check out 

How to Create a Facebook Ad Account and How to Add a Partner to Your Facebook Ad Account for more information on how you can get the most out of building your presence on Facebook. Need help with your organic social media strategy? Get in touch with our client strategy team today for a free consultation!